Content Creator (Part-Time)

Company Description

Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that actually works to eliminate harmful contaminants – and our product roadmap is just getting started.

We’re a small, ambitious team that believes deeply in our ability to create a meaningful consumer brand. We move fast, learn quickly, and consistently outperform much larger competitors.

The Sans Strategic Operations team plays a critical role in sourcing, developing, manufacturing, and delivering differentiated, healthier-home products to our customers. This team is accountable for scaling and improving our business operations to support our rapid growth. 

About the Role

The Content Creator will help bring Sans' social content strategy to life across Instagram, TikTok, and YouTube Shorts. This role is focused on producing static and short-form video content and will report to the Associate Director of Brand Amplification, also working closely with the Creative Director to execute against a defined content calendar and brand vision. 

This is a hands-on production role. The strategy exists. We need someone who can make it real, consistently and with quality. You'll be working across educational content, product storytelling, and lifestyle moments, creating most of the visual video content and using tools like Canva, CapCut, and other AI-assisted creative tools.

The ideal candidate is a natural creator who already makes things on their phone, has a strong visual eye, and understands what performs on short-form platforms. They should be detail-oriented, self-directed, and excited to build a content engine from the ground up.

Responsibilities and Duties

• Create static posts, carousels, and story cards in Canva, following Sans brand templates and visual guidelines
• Edit and produce short-form video content (Reels, TikToks, YouTube Shorts) using CapCut and similar editing tools
• Produce 8-10 pieces of content per week across platforms, from brief through final asset delivery
• Adapt and repurpose content across formats and platforms (e.g., turning a static post into a Reel, reformatting a Reel for TikTok)
• Collaborate with the Brand Amplification team on weekly content planning, creative direction, and performance review
• Source and organize visual assets, b-roll, product footage, and UGC for use across content
• Stay current on social trends, audio, and formats, especially across Instagram, TikTok, and YouTube Shorts, and proactively bring ideas to the team
• Help maintain a consistent brand look and voice across all platforms and content types