About the role
Craft exceptional, emotionally resonant narratives that convey the unique value proposition of the clients premium developments
Develop sophisticated, culturally nuanced copy that appeals to HNWI and luxury property buyers
Create distinctive brand voice guidelines specific to the clients luxury positioning
Conceptualize compelling headlines, taglines, and key messages for flagship properties
Demonstrate native-level writing proficiency in both Arabic and English
Lead transcreation (not just translation) between languages, ensuring emotional and cultural equivalence
Adapt messaging to resonate with both local Emirati sensibilities and international luxury standards
Ensure terminology consistency across languages through creation and maintenance of a luxury real estate glossary
Direct the creation of premium marketing collateral including brochures, presentations, and sales tools
Develop sophisticated EDM campaigns targeting high-value prospects
Craft compelling digital content for web, social, and digital platforms
Write persuasive copy for print advertising and OOH campaigns
Partner with marketing to develop distinctive positioning for each development
Collaborate with design team to ensure harmony between visual language and written narrative
Work with digital marketing specialists to optimize content for luxury buyer journeys
Provide expert guidance to junior writers and external agencies on brand voice
Establish and enforce rigorous quality standards for all luxury content
Analyze performance metrics to continuously refine messaging approach
Stay informed on global luxury real estate trends and competitor communications
Conduct regular audits of content effectiveness across channels
