VAYUZ Technologies
Website:
vayuz.com
Job details:
Key Responsibilities Campaign Configuration & Execution
● Configure and manage MCAE campaigns including campaign hierarchy, campaign members, and campaign assets.
● Build and manage email campaigns, landing pages, form handlers, and marketing assets within MCAE.
● Configure dynamic lists, segmentation filters, and suppression lists for campaign targeting.
● Support campaign deployment including campaign scheduling, audience validation, and deployment readiness checks. Marketing Asset Development
● Configure email templates, landing page templates, and reusable campaign asset components.
● Work with HTML templates and design assets to ensure emails render correctly across devices and email clients.
● Maintain campaign asset libraries including images, templates, content blocks, and landing page structures. VAYUZ Technologies | JD - MCAE Sr. Developer Segmentation & Audience Targeting
● Configure dynamic lists, segmentation logic, and campaign targeting rules.
● Support activation of Data Cloud (Data360) audiences into MCAE campaigns where applicable.
● Validate segmentation logic and ensure accurate audience inclusion and exclusion criteria. Campaign Deployment & Monitoring
● Support campaign execution including email scheduling, asset linking, and deployment validation.
● Monitor campaign execution and troubleshoot configuration issues, segmentation errors, or deployment challenges.
● Ensure campaigns adhere to platform governance standards and campaign configuration guidelines.
● Campaign Optimization & Continuous Improvement Identify opportunities to improve campaign configuration efficiency, template usage, and campaign structure.
● Support improvements to campaign execution workflows and marketing automation processes. ● Collaborate with marketing automation teams to improve campaign scalability and operational efficiency.
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