Strateena
Website:
strateena.com
Job details:
Salesforce Marketing Cloud (SFMC) Developer
Location: Pune / Remote (India)
Experience: 2 – 5 Years
Company Description
Strateena Consulting Pvt. Ltd. is a global technology and consulting firm specializing in MarTech, AI-driven solutions, and enterprise digital transformation. With a strong presence across India, the US, and international markets, Strateena partners with organizations to drive intelligent customer engagement and business growth.
Our expertise spans Salesforce, Oracle, and modern data platforms, enabling us to deliver scalable solutions across industries such as automotive, financial services, retail, and humanitarian sectors. At Strateena, we focus on combining data, technology, and AI to create impactful, outcome-driven solutions for our clients.
Key Responsibilities
- Develop and execute campaigns using Journey Builder, Email Studio, and Automation Studio
- Build dynamic, personalized emails using AMPscript, SSJS, and HTML/CSS
- Design and manage data extensions, contact models, and segmentation strategies
- Integrate SFMC with external systems using REST/SOAP APIs
- Work on data imports, automation workflows, and triggered sends
- Debug and troubleshoot campaign and data issues
- Collaborate with business teams for campaign requirements and delivery
- Ensure best practices for deliverability, performance, and scalability
- Support reporting and analytics using SFMC reports and data views
Required Skills
Core SFMC Skills
- Journey Builder
- Email Studio
- Automation Studio
- Contact Builder
Development Skills
- AMPscript (must-have)
- SSJS (good to have)
- HTML, CSS (email development)
- SQL (strong requirement for segmentation and data queries)
Integration and Data
- Experience with APIs (REST/SOAP)
- Understanding of data models and ETL processes
- Experience with Salesforce Data Cloud or CDP (good to have)
Preferred Qualifications
- Salesforce Marketing Cloud certifications (preferred):
- Email Specialist
- Marketing Cloud Developer
Experience or exposure to:
- Salesforce Data Cloud (preferred)
- Salesforce Agentforce (preferred)
- Personalization strategies
- Campaign performance optimization
- A/B testing and analytics
- Multi-channel campaigns (Email, SMS, Push)
Soft Skills
- Strong communication and stakeholder handling skills
- Ability to understand business requirements and translate into solutions
- Problem-solving mindset with attention to detail
- Ability to work in fast-paced, multi-client environments
- Good to Have
- Experience in industries like Automotive, BFSI, Retail, Real estate
- Exposure to HCL Unica, Adobe Campaign, or other MarTech tools
- Basic understanding of Salesforce Core (Sales Cloud / Service Cloud)
Why Join Us
- Work on cutting-edge MarTech and AI-driven solutions
- Exposure to global clients and enterprise implementations
- Fast growth, learning, and ownership-driven culture
- Opportunity to work on Data Cloud, AI personalization, and Agentforce
Click on Apply to know more.