Genetrix Technology
Website:
genetrix.tech
Job details:
Company Description
Genetrix Technology operates at the forefront of the Marketing Technology industry, delivering enterprise-grade marketing automation solutions with innovation and precision. We specialize in Salesforce Marketing Cloud, Account Engagement (Pardot), Data Cloud, Marketing Cloud Growth, Braze, and related technologies.
We help businesses optimize their marketing operations, strengthen customer engagement, and drive measurable growth through scalable technology and strategic expertise. At Genetrix Technology, we are committed to helping organizations achieve new levels of marketing success.
Role Description
The Salesforce Marketing Cloud Architect will be responsible for designing scalable, secure, and high-performing marketing technology solutions across Salesforce Marketing Cloud, Data Cloud, and the broader Salesforce ecosystem.
This is a senior, client-facing role that combines solution architecture, technical leadership, hands-on implementation, and delivery oversight. The architect will lead discovery workshops, define end-to-end solution designs, guide development teams, and ensure that implementations follow platform best practices.
The ideal candidate should be capable of translating complex business and marketing requirements into practical technical solutions while confidently communicating architectural decisions, dependencies, risks, and trade-offs to technical and non-technical stakeholders.
Key Responsibilities
- Lead technical discovery and solution-design workshops with clients and internal stakeholders.
- Understand clients’ business objectives, customer journeys, data sources, marketing processes, security requirements, and integration needs.
- Design end-to-end solutions across Salesforce Marketing Cloud, Data Cloud, Marketing Cloud Personalization, Marketing Cloud Intelligence, Agentforce Marketing, and connected Salesforce products.
- Define scalable solution architecture covering data models, integrations, automations, identity resolution, consent management, personalization, and channel activation.
- Produce solution-design documents, architecture diagrams, data-flow diagrams, integration specifications, and technical implementation plans.
- Evaluate architectural options and clearly explain technical decisions, risks, dependencies, limitations, and trade-offs.
- Design and oversee email, SMS, mobile, web, advertising, and omnichannel customer-engagement solutions.
- Architect complex Journey Builder programs, Automation Studio workflows, audience segmentation, personalization, and reusable campaign frameworks.
- Design scalable Marketing Cloud data models using Data Extensions, Contact Builder, synchronized data sources, and enterprise data architecture best practices.
- Define integration patterns using REST and SOAP APIs, Marketing Cloud Connect, middleware platforms, SFTP, webhooks, and batch or real-time processes.
- Provide architectural guidance for Marketing Cloud Engagement implementations, migrations, consolidations, business-unit structures, and multi-cloud solutions.
- Ensure solutions follow best practices for security, consent, privacy, deliverability, performance, scalability, and data governance.
- Review technical designs, code, configurations, SQL queries, AMPscript, SSJS, APIs, and automation processes.
- Troubleshoot complex platform, integration, data, performance, and campaign-execution issues.
- Lead and mentor Marketing Cloud consultants and developers, ensuring high-quality delivery and adherence to technical standards.
- Establish and enforce development standards, naming conventions, documentation practices, deployment processes, and code-review guidelines.
- Work closely with project managers to define scope, estimates, timelines, resource requirements, dependencies, and delivery risks.
- Support pre-sales activities, including solution discovery, technical presentations, effort estimation, proposals, and proof-of-concept development.
- Liaise with Salesforce product and support teams to resolve platform issues and support client implementations.
- Stay current with Salesforce Marketing Cloud, Data Cloud, Agentforce, and wider MarTech platform developments.
- Maintain billable utilization aligned with the expectations of the role.
- Collaborate remotely with global teams and remain flexible with working hours when required for international client delivery.
Required Qualifications and Experience
- 8–12 years of overall experience in marketing technology, CRM, or enterprise solution delivery.
- At least 6 years of deep, hands-on experience with Salesforce Marketing Cloud.
- Proven experience working as a Marketing Cloud Architect, Technical Architect, or Senior Technical Consultant on enterprise implementations.
- Strong expertise in Marketing Cloud Engagement, including Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Content Builder.
- Strong understanding of enterprise data architecture, subscriber management, Contact Key strategy, data retention, and large-data-volume considerations.
- Experience designing multi-business-unit and multi-cloud Marketing Cloud implementations.
- Strong knowledge of AMPscript, SSJS, SQL, HTML, CSS, JavaScript, and dynamic content development.
- Experience designing responsive emails, CloudPages, preference centres, landing pages, forms, and reusable content frameworks.
- Strong knowledge of Salesforce Marketing Cloud REST and SOAP APIs.
- Experience designing batch, near-real-time, and real-time integration patterns.
- Good understanding of Marketing Cloud Connect and integration with Sales Cloud, Service Cloud, Experience Cloud, and Commerce Cloud.
- Experience with authentication, security, API packages, OAuth, SFTP, middleware, and third-party integrations.
- Familiarity with Data Cloud concepts, including data ingestion, data modelling, identity resolution, calculated insights, segmentation, and activation.
- Familiarity with Marketing Cloud Personalization, Marketing Cloud Intelligence, Marketing Cloud Growth, and Agentforce Marketing.
- Strong understanding of consent management, data privacy, email deliverability, sender reputation, and communication compliance.
- Ability to design scalable and performance-driven solutions while considering platform limits and operational maintainability.
- Strong troubleshooting skills with the ability to investigate complex data, integration, automation, and campaign issues.
- Experience leading technical teams, conducting code reviews, and mentoring consultants and developers.
- Excellent written and verbal communication skills.
- Ability to communicate technical concepts clearly to business stakeholders and technical teams.
- Experience managing client expectations, delivery risks, and technical escalations.
Preferred Qualifications
- Experience working in a consulting, agency, or system-integration environment.
- Experience delivering solutions for clients across multiple industries and geographies.
- Knowledge of Braze or other enterprise marketing automation platforms.
- Experience with CI/CD, version control, deployment automation, and Marketing Cloud DevOps practices.
- Experience supporting solution estimation, proposal development, technical demonstrations, and pre-sales discussions.
- Understanding of Salesforce Well-Architected principles and enterprise architecture frameworks.
Candidates should hold active Salesforce certifications or be willing and able to achieve the relevant certifications after joining.
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