About the role
Marketing Analytics, as part of the larger Marketing Performance Organization, serves as the independent data team providing an unbiased and analytically rigorous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and executing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self service dashboards. This team supports:
The delivery of Marketing Performance analytics, leveraging both qualitative and quantitative data, infusing actionable context and recommendations into performance results reporting deliverables
Key analytics workstreams in support of Marketing results
The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
The Marketing Analyst will be responsible for retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.
As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define metrics that matter and measure business performance a. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are an expert at synthesizing findings into actionable recommendations in presentations shared with internal customers.
About the company
Salesforce is the global leader in customer relationship management (CRM) software, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way.