True Tech Professionals
Website:
truetechpro.io
Job details:
MCAE Senior Developer (Marketing Automation)
Experience: 4–8 Years
Location: Bangalore (Preferred) | Hyderabad | Pune
Work Model: Hybrid
🔹 Role Overview
We are seeking a skilled professional with expertise in Salesforce Marketing Cloud Account Engagement (MCAE / Pardot) to drive marketing automation, campaign execution, and lifecycle journey design. The role involves working with Salesforce Data Cloud for audience activation and delivering data-driven marketing outcomes.
🔹 Key Responsibilities
- Design and manage campaigns, Engagement Studio journeys, and automation workflows
- Build lead nurturing and lifecycle marketing programs
- Configure automation rules, dynamic lists, segmentation, and triggers
- Optimize campaign performance, targeting, and engagement strategies
- Collaborate with Data Cloud teams for audience activation (Data360)
- Configure scoring models, grading, and lifecycle automation
- Ensure email deliverability, governance, and campaign standards
- Troubleshoot automation, segmentation, and campaign issues
🔹 Key Skills
- MCAE / Pardot, Engagement Studio, automation rules
- Dynamic lists, segmentation, lifecycle marketing
- Salesforce Data Cloud (Data360), audience activation
- Campaign optimization & performance analysis
- Email deliverability & suppression logic
- Strong analytical and problem-solving skills
🔹 Certifications
- Required: Salesforce MCAE (Pardot) Specialist
- Preferred: Data Cloud Consultant / Marketing Cloud Certification
👉 Ideal for candidates with strong hands-on experience in marketing automation, campaign optimization, and data-driven targeting.
Click on Apply to know more.