RELIX HR Consulting Pvt Ltd - Recruitment Partner for Excellence
Website:
relixtech.com
Job details:
Job Description – Salesforce Lead – Chennai (Hybrid)
· We are looking a highly skilled Salesforce Technical Lead with hands-on expertise in Salesforce development and a strong track record in implementing CRM, DMS, Sales, Service, and Marketing Cloud solutions
· The ideal candidate will lead end-to-end solution architecture, development, and integration while mentoring a team of Salesforce professionals in a dynamic, fast-paced environment.
· Salesforce experience including experience as a technical lead.
· Deep hands-on expertise with:
· Apex Classes, Triggers, Batch Apex, Queueable Apex
· LWC & Aura Components
· Salesforce Flows (record-triggered, scheduled, screen flows)
· REST/SOAP API development and integration
· Strong experience in Sales Cloud, Service Cloud, Marketing Cloud, and DMS integration.
· Working knowledge of Marketing Cloud scripting (AMPscript, SSJS) and automation tools (Journey Builder, Automation Studio).
· Experience in the automotive industry, especially with customer/dealer journey digitization.
· Familiarity with source control (Git), ALM tools, and DevOps automation pipelines.
· Any Salesforce certifications
· Lead the technical design, development, and deployment of Salesforce applications with a strong focus on code quality and scalability.
· Work hands-on with Apex, Visualforce, Lightning Web Components (LWC), Aura Components, and Salesforce Flows.
· Own and manage CI/CD pipelines using tools such as SFDX, Git, Jenkins, Gearset, or Copado.
· Review and optimize code, triggers, batch jobs, and asynchronous processing (future, queueable, schedulable Apex).
· Build and maintain integrations between Salesforce and Dealer Management Systems (DMS) and ERP & Middleware Integration (e.g., CDK, Fuse , SAP , Reynolds & Reynolds, AutoSoft).
· Develop custom solutions to manage lead capture, test drives, service appointments, and vehicle delivery flows.
· Ensure real-time synchronization of vehicle inventory, service records, and customer data across systems.
· Architect and implement Salesforce Sales Cloud, Service Cloud, and Marketing Cloud features tailored to automotive use cases.
· Create and manage Marketing Cloud Journeys, dynamic segmentation, automation rules, and campaign integrations.
· Implement customer 360° views and lead scoring models to improve the sales funnel and after-sales support.
· Design and build secure, scalable APIs using REST, SOAP, Platform Events, and Change Data Capture (CDC).
· Integrate Salesforce with external systems (ERP, SAP,DMS, telematics, mobile apps, Azure, REDHAT Fuse ) using MuleSoft or other middleware.
· Implement error handling, logging, and monitoring frameworks for API reliability.
· Define and enforce naming conventions, coding standards, and deployment practices across teams.
· Ensure data security, access control, and compliance in accordance with industry regulations.
· Lead code reviews, design walkthroughs, and technical documentation
Click on Apply to know more.