Norstella
Website:
norstella.com
Job details:
Description
About Norstella
Norstella is a premier and critical global life sciences data and AI solutions provider dedicated to improving patient access to life-saving therapies. Norstella supports pharmaceutical and biotech companies across the full drug development lifecycle — from pipeline to patient. Our mission is simple: to help our clients bring therapies to market faster and more efficiently, ultimately impacting patient lives.
Norstella unites market-leading brands - Citeline, Evaluate, MMIT, Panalgo, Skipta and The Dedham Group and delivers must-have answers and insights, leveraging AI, for critical strategic, clinical, and commercial decision-making. We help our clients:
- Accelerate the drug development cycle
- Assess competition and bring the right drugs to market
- Make data driven commercial and financial decisions
- Match and recruit patients for clinical trials
- Identify and address barriers to therapies
Norstella serves most pharmaceutical and biotech companies around the world, along with regulators like the FDA, and payers. By providing critical proprietary data supporting AI-driven workflows, Norstella helps clients make decisions faster and with greater confidence. Norstella’s investments in AI are transforming how data is consumed and decisions are made, disrupting inefficient legacy workflows and helping the industry become more efficient, innovative, and responsive to patient needs.
Job Summary
We are seeking a hands-on Salesforce Architect / Engineer to lead the design, implementation, configuration, and ongoing maintenance of Salesforce Data Cloud (Data 360) and Marketing Cloud Engagement. This is a hybrid role that blends architectural thinking with deep, practical engineering — the right person is equally comfortable defining a scalable data and activation architecture and rolling up their sleeves to build, configure, and operate it day to day.
You will own these two platforms end to end: standing them up, integrating them with the broader Salesforce ecosystem and external systems, configuring data models and customer journeys, and keeping them healthy and performant over time. The ideal candidate has proven, hands-on experience setting up and configuring both Data Cloud (Data 360) and Marketing Cloud Engagement, and can move fluidly between strategic solution design and direct implementation
Responsibilities
1.
Data Cloud (Data 360) – Architecture & Implementation
- Design and implement the Data Cloud (Data 360) data architecture, including data streams, data lake objects, data model objects (DMOs), and the canonical customer data model.
- Set up and configure data ingestion from Salesforce CRM, Marketing Cloud, and external sources using connectors, ingestion APIs, and batch/streaming pipelines.
- Build and maintain identity resolution rulesets, matching and reconciliation rules, and unified profiles.
- Create calculated insights, segments, and activations to power marketing, sales, and service use cases.
- Configure data governance, consent, and privacy controls to ensure compliant use of customer data.
- Optimize data model performance, storage, and processing costs as data volumes scale.
- Marketing Cloud Engagement – Architecture & Implementation
- Set up and configure Marketing Cloud Engagement, including business units, data extensions, contact model, and sender/authentication configuration.
- Design and build customer journeys in Journey Builder, including triggered, multi-step, and data-driven journeys.
- Develop email, SMS, and push content using Content Builder, AMPscript, SSJS, and dynamic/personalized content.
- Configure and maintain Automation Studio activities, SQL queries against data extensions, file transfers, and scheduled processes.
- Implement and manage the integration between Data Cloud (Data 360) and Marketing Cloud Engagement for segmentation and activation.
- Manage subscriber data, preference and consent management, deliverability, and sending reputation.
3.
Architecture, Integration & Development
- Define the overall solution architecture connecting Data Cloud, Marketing Cloud Engagement, Salesforce core clouds, and external systems.
- Integrate Salesforce with external systems using REST/SOAP APIs, platform events, and middleware tools.
- Develop custom solutions where declarative configuration is insufficient, using Apex, Lightning Web Components (LWC), AMPscript, and SSJS.
- Make and document architectural decisions for multi-cloud, data, and security models, balancing scalability, maintainability, and cost.
- Establish coding, configuration, and naming standards, and enforce best practices across the platforms.
- Configuration & Ongoing Maintenance
- Own the day-to-day configuration of both Data Cloud (Data 360) and Marketing Cloud Engagement.
- Customize standard and custom objects, fields, data extensions, and data model objects to meet evolving business needs.
- Implement and maintain security controls, including user roles, profiles, permissions, sharing, and business unit access.
- Monitor and optimize platform performance, data quality, and processing throughput.
- Conduct regular system audits and proactively manage technical debt to ensure long-term platform health.
- Review Salesforce, Data Cloud, and Marketing Cloud release notes, identifying risks to current builds and features that could benefit the organization.
- Collaboration & Problem Solving
- Work closely with Salesforce admins, marketing operations, data teams, business stakeholders, and product owners to gather and analyze requirements.
- Propose technical solutions aligned with business objectives and translate them into working implementations.
- Troubleshoot and resolve data, journey, deliverability, and performance issues across both platforms.
- Lead technical workshops and solution design sessions for complex data and activation use cases.
- Act as a trusted technical advisor on Data Cloud and Marketing Cloud strategy and roadmap.
- Documentation & Best Practices
- Document data models, architecture, integrations, journeys, and configuration details.
- Establish and maintain architectural standards, governance frameworks, and documentation protocols.
- Adhere to Salesforce best practices to ensure maintainability and scalability.
- Mentor admins, developers, and marketing operations staff to build internal capability and ensure knowledge transfer.
Requirements
- Bachelor's degree in Computer Science, Information Technology, or a related field, or equivalent practical experience.
- Proven, hands-on experience setting up and configuring Salesforce Data Cloud (Data 360) — including data streams, data model objects, identity resolution, segmentation, and activation.
- Proven, hands-on experience setting up and configuring Salesforce Marketing Cloud Engagement — including Journey Builder, Automation Studio, Content Builder, and the contact/data extension model.
- Strong experience implementing the integration and activation flow between Data Cloud and Marketing Cloud Engagement.
- Proficiency in AMPscript, SSJS, and SQL (for data extensions), plus Apex and Lightning Web Components (LWC).
- Knowledge of Salesforce integrations using REST, SOAP, and other APIs.
- Demonstrated ability to operate at both an architectural level (solution design, data modeling, governance) and an engineering level (build, configure, maintain).
- Understanding of data governance, consent, and customer data privacy requirements.
- Salesforce certifications such as Data Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Consultant, Marketing Cloud Engagement Email Specialist, Platform Developer I/II, or Application/System Architect.
- Experience with version control systems such as Git, and DevOps practices and tools such as Salesforce DX, Jenkins, or similar.
- Familiarity with Agile development methodologies.
- Experience with multi-business-unit Marketing Cloud configurations and enterprise-scale data volumes.
- Experience with adjacent Salesforce clouds (Sales, Service) and broader marketing/data technology stacks.
- Problem-solving and analytical thinking, with the ability to design and then build the solution.
- Excellent communication and teamwork skills across technical and marketing audiences.
- Strong attention to detail and a proactive, ownership-driven approach to platform health and improvement.
- Comfort moving between strategy and hands-on execution as the work demands.
Benefits
- Health Insurance
- Provident Fund
- Life Insurance
- Reimbursement of Certification Expenses
- Gratuity
- 24x7 Health Desk
Our guiding principles for success at Norstella
01: Bold, Passionate, Mission-First
02: Integrity, Truth, Reality
03: Kindness, Empathy, Grace
04: Resilience, Mettle, Perseverance
05: Humility, Gratitude, Learning
Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment.
Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.
All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:ApplicationHelp@norstella.com.
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