21K School
Website:
21kschool.com
Job details:
Role: Sales Operations Manager
Location: Bangalore, India (Work from Office)
Reporting to: Head – Revenue
Employment Type: Full-Time
Experience: 2-4 Years
About 21K School
21K School is Asia’s leading online school, delivering world-class education to students across multiple geographies through a flexible and technology-driven learning model. Our mission is to make high-quality schooling accessible to learners regardless of location while ensuring academic excellence and meaningful parent engagement.
As our admissions and revenue operations continue to scale, strong operational systems and structured sales processes are essential to support consistent growth. Building an effective sales operations function ensures that the admissions team can engage with prospective parents efficiently while maintaining high standards of data accuracy, process discipline, and operational transparency.
About the Role:
The Sales Operations Manager will play a critical role in strengthening the operational backbone of the admissions and revenue organisation. The role will be responsible for managing CRM systems, ensuring efficient lead flow and allocation, maintaining accurate sales data, and supporting the admissions team with structured operational processes.
Working closely with the Head of Revenue and the admissions leadership team, the Sales Operations Manager will ensure that the sales organisation operates with strong process discipline, reliable reporting frameworks, and effective CRM utilisation.
This role primarily focuses on sales operations management, while leveraging data insights and reporting to improve sales performance and operational efficiency.
Key Responsibilities:
1. CRM Management & Administration
- Manage and maintain CRM platforms, particularly LeadSquared, ensuring accurate tracking of all lead and sales activities.
- Ensure that the CRM is consistently updated with relevant lead information, sales interactions, and pipeline status.
- Work with internal teams to improve CRM workflows, automate processes where possible, and maintain overall system efficiency.
- Ensure high levels of CRM data integrity across the admissions team.
2. Lead Management & Allocation
- Oversee the structured allocation and routing of incoming leads to admissions counsellors and sales representatives.
- Ensure that leads are distributed efficiently and in a timely manner to enable prompt engagement with prospective parents.
- Monitor lead response times and ensure that all leads are appropriately followed up within defined timelines.
- Identify and address instances of lead leakage or missed follow-ups within the sales funnel.
3. Sales Funnel Monitoring
- Track the movement of leads across different stages of the admissions funnel.
- Identify bottlenecks within the sales pipeline and recommend improvements to enhance conversion efficiency.
- Ensure consistent tracking of key stages such as lead qualification, demo scheduling, parent engagement, and final enrollment.
4. Sales Data Reporting & Insights
- Develop regular reports and dashboards that provide visibility into sales performance metrics such as lead inflow, conversion rates, and pipeline progression.
- Analyse sales data to identify trends, performance gaps, and areas where operational improvements may be required.
- Provide insights and operational reports that support decision-making for the Head of Revenue and sales leadership team.
5. Sales Process Governance
- Ensure that the admissions team consistently follows defined sales processes and operational guidelines.
- Support the implementation of structured sales workflows, documentation practices, and reporting mechanisms.
- Continuously review sales processes and recommend improvements that enhance operational efficiency and productivity.
6. Sales Team Coordination
- Act as a key operational support partner to the admissions team, addressing CRM-related queries and operational challenges.
- Coordinate with marketing, admissions, and leadership teams to ensure seamless lead flow and operational alignment. Support the sales team in maintaining structured lead tracking.
7. Weekend Sales Operations Support
- As admissions interactions with prospective parents may occur during weekends, the role may require operational oversight or coordination support during weekend engagement cycles.
- Ensure that CRM tracking, lead management, and reporting processes remain consistent during these periods.
Experience
- Minimum 2+ years of experience in Sales Operations, CRM Management, or Sales Support functions within a structured sales environment.
- ·Hands-on experience with LeadSquared CRM is mandatory.
- Experience working with other CRM platforms or sales automation tools will be an advantage.
- Prior experience supporting or coordinating with sales teams management.
Skills & Expertise
- Strong understanding of CRM management and lead funnel tracking, particularly within LeadSquared.
- Experience in sales reporting and basic data analysis.
- Strong proficiency in Excel or Google Sheets for data tracking and reporting.
- Ability to analyse operational data and identify opportunities to improve sales processes.
- Familiarity with sales performance metrics and pipeline tracking.
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