Website:
yoitconsulting.com
Job details:
Sales and Marketing Head - Nutraceuticals
Location- BKC, Mumbai
Experience- 5 to 10 years
Must Haves-
Experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.
Experience in D2C marketing and digital growth and offline growth.
Experience in startup or early-stage business environments and major achievements in new product launch and Category management.
Role Purpose-
Client is launching its Nutraceuticals division with a strong D2C and online-first strategy. Looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines and integrating with our existing trade channels. This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.
Requirements-
5+ years’ experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.
Hands-on experience in D2C marketing and digital growth.
Experience in launching or managing nutraceutical/health supplements.
Strong knowledge of performance marketing, analytics, and funnel metrics.
Exposure to both D2C and trade/retail channels.
Experience in startup or early-stage business environments (Mandatory)
Key Responsibilities-
Strategy & Business Leadership
Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.
Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery.
Define go-to-market (GTM) strategy for D2C and the trade channel.
Product Launch & Category Management
Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.
Own packaging development, claims, content, and compliance.
Manage product lifecycle planning & New product development pipeline
Define pricing, margins, and channel P&L.
D2C & Online Growth
Lead launch of D2C website including UI/UX, content, and funnel optimization.
Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.
Create a strong brand identity and narrative for the nutraceutical line.
Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.
Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.
Build processes for customer service, reviews, ORM, and logistics.
Marketing & Brand Building
Own the brand P&L and marketing budget.
Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns.
Build relationships with wellness influencers, creators, doctors, and nutritionists.
Drive consumer education strategy
Trade Channel Integration
Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.
Set trade pricing, margins, launch schemes, and channel marketing activities.
Support the pharma trade sales team with product training, collateral, and brand positioning.
Create visibility through in-store branding, POP/POS, promotion kits, etc.
Team Building & Collaboration
Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.
Collaborate deeply with internal teams for end-to-end execution.
Click on Apply to know more.