gree** | New Delhi (South Extension II) | Full-time | On-site + Field
---
## A
bout
Us
1.5 Degr
ee is India's award-winning 100% plant-based indulgence brand — vegan gelato, no-added-sugar kulfi, popsicles and oat-milk beverages, crafted by fourth-generation food entrepreneurs. Winner of **PETA India's Best Vegan Ice Cream 2025**, we already serve **100+ HoReCa clients, 24 QSR outlets**, and run two retail parlours in GK-1 and Hauz Khas, backed by our own vertically integrated manufacturing facility in Kundli, Sonipat.
We're sc
aling fast across quick-commerce, hospitality, corporate and institutional channels — and we need a hunter who can own the full sales funnel.
## The R
ole
You will
own B2B revenue growth end-to-end — from finding the lead to closing the deal — across **HoReCa, institutional, corporate gifting and partnership channels**.
### 1. L
ead Generation- Build q
ualified pipelines via **Meta ads, LinkedIn outreach, drip/email sequencing, telecalling, AI calling and WhatsApp marketing**- Identif
y high-fit targets: cafés, restaurants, hotels, caterers, corporates, schools/institutions, quick-commerce platforms
### 2. C
ontacting & Nurturing Leads- Run str
uctured outreach cadences and follow-up sequences- Represe
nt 1.5 Degree at **events, exhibitions, trade shows and brand collaborations**- Conduct
tastings, sampling drives and partner meetings
### 3. N
egotiating- Pitch t
ailored partnership proposals (café integration, corporate gifting, cafeteria programs, co-branded activations)- Handle
pricing, MOQs, listing terms and commercial discussions with F&B managers, procurement heads and founders
### 4. C
losing & Account Growth- Convert
pipeline into signed accounts and repeat orders- Coordin
ate onboarding, first orders and reorders with operations- Track e
verything in CRM and report weekly conversion metrics
### Cont
ent & Brand Building- Write *
*blogs, newsletters and LinkedIn content** that positions 1.5 Degree as the leader in plant-based, health-first indulgence- Support
campaign creatives and marketing collateral with the design team
## What
We're Looking For
- 1–4 ye
ars in **B2B sales / business development / growth marketing**, ideally in F&B, FMCG or HoReCa- Proven
full-funnel experience — you've generated, chased and closed deals yourself- Hands-o
n with at least 2–3 of: Meta Ads, LinkedIn Sales Navigator, WhatsApp Business/marketing tools, email drip tools, telecalling/AI-calling platforms- Strong
written English (blogs/newsletters) + fluent Hindi for field conversations- Comfort
able with field visits, events and exhibition duty in Delhi NCR- Bonus:
passion for plant-based food, wellness or sustainability
## Why J
oin Us
- Ground
-floor role in a fast-growing, award-winning D2C + B2B brand- Direct
exposure to founders and full ownership of your pipeline- Perform
ance-linked incentives on closures- Work on
category-creating products (India's first no-added-sugar plant-based kulfi)
</strong
>
**📩 To apply:** Send your CV + a short note on a deal you personally closed to **vedansh@natturz.com** with subject line *"Marketing Executive – [Your Name]"*.</p>