Electronica Finance Limited
Website:
electronicafinance.com
Job details:
Company Description Electronica Finance Limited (EFL) is a leading Non-Banking Finance Company (NBFC) with over 150 branches across India and more than 35 years of industry experience. Established in 1990, EFL was among the first NBFCs to provide loans for machinery purchase and has since expanded into business loans, working capital loans, rooftop solar loans, and loan against property, alongside its flagship machinery loans. The company maintains a strong and dignified portfolio built on ethics, mutual respect, determination, and a work culture aligned with global finance standards. EFL enjoys high customer loyalty, with around 40% of new disbursements coming from existing clients, and has empowered over 75,000 customers through tailored finance solutions.
Role Description This is a full-time, on-site Sales Manager role based in Kerala, India. The Sales Manager will lead and manage suppliers, OEM's, and dealers, set and monitor sales targets, and drive business growth across EFL’s product portfolio, including machinery, business, working capital, solar, and property-backed loans. Daily responsibilities include identifying and nurturing new business opportunities, maintaining strong relationships with existing customers, and coordinating with branch and regional teams to ensure smooth execution of sales strategies. The role involves analyzing market trends, preparing sales reports, and ensuring compliance with company policies and regulatory requirements. The Sales Manager will also contribute to improving customer experience through timely follow-ups, structured feedback, and collaboration with internal stakeholders.
Qualifications
- Strong sales, business development, and client relationship management skills, with experience in financial services or lending prefered.
- Competence in market analysis, planning, and execution of sales strategies to drive portfolio growth.
- Effective communication, negotiation, and presentation skills, with fluency in English and local languages in Kerala being an advantage.
- Understanding of NBFC operations, loan products (machinery, business, working capital, solar, and property), and basic credit evaluation concepts.
- Proficiency in MS Office and common CRM or sales reporting tools, with strong attention to detail and documentation.
- Bachelor’s degree in Business, Finance, Commerce, or a related field; an MBA or equivalent postgraduate qualification is an added benefit.
- Proven track record of meeting or exceeding sales targets, along with a customer-centric mindset and high ethical standards.
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