GoWin Search LLC
Website:
gowinsearch.com
Job details:
Job Title: Sales Manager – North & South Gujarat (FMCG)
Job Type: Full-Time & Permanent
Experience: 6 to 8+ Years
Location: Ahmedabad or Surat (Gujarat)
Work Mode: Work From Office (Field + Office Role)
Working Days: 6 Days
Working Hours: 10 AM to 7 PM
Compensation Range: INR 6 – 7 LPA
Job Brief
We are looking for a result-driven Sales Manager to lead and grow our business across North & South Gujarat.
This role will own the complete sales performance, distributor network, and team effectiveness for the assigned region.
You will act as a key link between head office functions (sales, marketing, supply chain) and on-ground execution, ensuring alignment with company goals, brand standards, and operational excellence.
Key Responsibilities
- Develop and execute area sales plans for general trade; track weekly and monthly performance against KPIs.
- Drive revenue growth, profitability, and overall business performance in the region.
- Build and establish a strong distributor network; optimize for coverage and market penetration.
- Lead, coach, and mentor the sales team through regular field visits and on-the-job training.
- Ensure product availability, distribution, and visibility across all key outlets and channels.
- Conduct regular market visits, competitive audits, and gather consumer/trade insights.
- Plan and execute brand activations, promotions, and visibility initiatives to build consumer demand.
- Work closely with head office teams to ensure seamless execution of sales and marketing plans.
- Support hiring, onboarding, and development of sales team members.
- Maintain regular communication with the team; conduct meetings and provide real-time guidance.
- Monitor sales performance, analyze data, and implement corrective actions.
- Manage margins, costs, and ensure financial discipline.
- Ensure compliance with company SOPs and local regulatory requirements.
Qualifications & Skills
- 6 to 8+ years of experience in FMCG or closely related industries.
- Minimum 5 years of team handling experience (ASM / RSM level).
- Strong expertise in sales strategy, distributor management, and market expansion.
- Good analytical skills with strong financial and business judgment.
- Excellent negotiation and decision-making abilities.
- Strong communication and leadership skills.
- Willingness to travel 40 – 60% within Gujarat.
Preferred Industry Experience
- Background in FMCG categories such as Tea, Coffee, Spices, Agarbatti, Packaged Foods, Bakery, Chocolates, Edible Oil, Pulses, Snacks, or Personal Care (e.g., shampoo, hair oil, creams).
- Exposure to adjacent sectors like Battery Cells or Dairy products will also be considered relevant.
- Strong experience in Kirana / General Trade (GT) channel.
Preferred Exposure
- Familiarity with similar product categories and distribution-driven businesses.
- Experience working with or handling brands such as Cycle Pure Agarbathies, Hem, Zed Black, or comparable market players.
- Candidates with prior experience in organizations like Charu Perfumery House, Dev Darshan Overseas, M.S. Agarbatti, Zed Black, N. Ranga Rao & Sons Pvt. Ltd. (Cycle) or similar companies may have an added advantage.
- Understanding of distribution networks, retail expansion, and visibility strategies in competitive FMCG markets.
Role Fit Considerations
- Experience primarily focused on General Trade (GT) is preferred for this role.
- Candidates with experience limited to significantly different channels (e.g., only HORECA) or highly specialized categories (e.g., only pharma or niche cosmetic retail) may find less alignment with the core requirements of this position.
What We Offer
- Competitive salary: INR 6 – 7 LPA.
- Clear career growth and professional development opportunities.
- Collaborative and value-driven work culture backed by a 60+ year legacy.
- Be part of a trusted brand with a strong market presence.
- Opportunity to lead and grow a full region.
- Stable and supportive work environment.
- Clear growth path and learning opportunities.
- Chance to make a real impact in the business.
Application Instructions
If you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at career@gowinsearch.com or by applying directly through this platform.
Note: While we appreciate every application, only shortlisted candidates will be contacted.
Your understanding is appreciated!
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