Sturlite India
Website:
sturlite.com
Job details:
Sales Executive
Lighting
Field Sales | General Trade
Function
Sales
General Trade
Division
Lighting
Experience
35 Years
Education
Graduate (Any Discipline)
CTC Band
As per the market standards
Reporting To
Area Sales Manager (ASM)
About Sturlite
Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India
We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.
ROLE PURPOSE
The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.
Key Responsibilities
Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
Conduct regular market coverage across assigned towns and ensure adequate product availability and display
Execute trade schemes, promotions, and discount programs effectively at the counter level
Track competition activity (pricing, schemes, new launches) and report insights to the ASM
Manage outstanding collections and ensure adherence to credit norms with channel partners
Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
Ensure timely resolution of dealer complaints, return/replacement requests, and service issues
FUNCTIONAL COMPETENCIES
Channel Network Building
- Dealer & Distribution Management
- Secondary Sales Execution
Customer On-boarding
- Competition Intelligence
- Market Coverage & Beat Planning
Trade Scheme Execution
- Collections & Credit Management
- MIS & Reporting
Experience & Background
Industry Preference:
Lighting & Switchgear
Key Skills
Territory management, dealer relationships, secondary sales focus, local market knowledge
What Sturlite Offers
Competitive fixed pay with performance-linked variable pay.
Fast-track career path: SE
ASM in 1824 months for high performers
Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
Structured onboarding, product training, and ongoing sales skill development
Click on Apply to know more.
