Feoda
Website:
feoda.com
Job details:
Company Description
Feoda is an innovative financial accounting solution designed specifically for schools, built on the robust Oracle NetSuite platform. By unifying planning, budgeting, forecasting, fee management, and financial accounting, Feoda helps streamline administrative tasks and eliminate redundant data and manual processes. Its scalable and agile platform grows with schools, ensuring they remain efficient and effective as needs evolve. Feoda is an engine schools can rely on for their long-term financial management needs.
Department: Sales & Business Development
Location: Remote (Chennai-based candidates preferred)
Employment: Full-Time
Target Market: K-12 Schools, Universities & Educational Institutions
Industry: EdTech / School Administration Software — Billing & Payments
Role Description
We are looking for a high-energy, results-driven Sales Development Representative to spearhead outbound prospecting across the Middle East. You will be the first point of contact for schools and educational institutions, navigating multiple stakeholders within each school — typically 3 to 4 decision-makers including Principals, Finance Managers, IT Coordinators, and Admin Officers. Your role is to build genuine relationships with each stakeholder through personalised, relevant communication, qualify the opportunity, and hand it off to our Account Executive / Closer team. This is a disciplined, high-activity role with a clear path to a full-cycle sales position.
Key Responsibilities:
- Research, identify, and build prospect lists of schools and educational groups across UAE, Qatar, Oman, Saudi Arabia, Kuwait, Bahrain, and Iraq.
- Make a minimum of 12 new lead calls per day, in addition to personalised follow-up emails and nurture communications — maintaining a high and consistent daily activity level.
- Map and engage multiple stakeholders within each school (typically 3–4 contacts) — including the Principal, Finance Manager / Bursar, IT Coordinator, and Admin Officer — understanding each person's priorities and concerns.
- Craft personalised outreach for each stakeholder persona: finance-focused messaging for Bursars (fee collection efficiency, reconciliation), operations messaging for Admins, and strategic messaging for Principals (parent experience, compliance).
- Execute outbound outreach via cold calls, WhatsApp, LinkedIn, and email — tailoring tone and content to each contact's role, not sending generic blasts.
- Deliver a compelling first-touch pitch for our school billing and payment management platform — highlighting ROI, compliance, and ease of use.
- Qualify prospects using a structured framework (BANT or similar) and document all stakeholder interactions accurately in the CRM — tracking each contact individually within the same school account.
- Schedule discovery calls and demos for Account Executives; provide thorough handover notes covering all stakeholders engaged, their concerns, and where each is in the decision process.
- Follow up persistently with dormant or nurture-stage leads to revive pipeline velocity.
- Gather market intelligence — school sizes, decision-making cycles, competitive landscape, procurement timelines — and feed it back to Marketing.
- Collaborate with the marketing team to refine outreach templates and stakeholder-specific messaging.
- Attend virtual and in-person educational sector events, trade shows, and networking forums in the region.
Essential Qualifications
- 1–3 years of B2B sales, SDR, or telemarketing experience — EdTech, SaaS, or FinTech preferred.
- Fluent in English (spoken and written) — essential. Arabic is an advantage but not required.
- Demonstrated ability to manage multi-stakeholder sales cycles — comfortable engaging and tracking several contacts within a single account simultaneously.
- Strong personalised communication skills — able to adapt pitch, tone, and messaging for different personas (finance, operations, leadership).
- Demonstrated experience making cold calls into the GCC market; familiarity with school procurement processes is a strong advantage.
- Proficiency with CRM tools (HubSpot, Salesforce, Zoho, or equivalent) — must be disciplined about logging every stakeholder interaction same-day.
- Strong objection-handling skills and resilience in a high-rejection, high-activity environment.
- Understanding of the regional education system: term cycles, budget approval timelines, MOE regulations.
- Self-starter comfortable working independently in a remote-first environment
Preferred Skills & Tools:
- LinkedIn Sales Navigator for prospecting and warm outreach.
- WhatsApp Business for follow-up communication.
- Experience with email cadence tools (Outreach, Apollo, Lemlist, or similar).
- Familiarity with school management or ERP systems (e.g., GEMS, PowerSchool, iSAMS) — helps with consultative selling.
- Knowledge of GCC VAT regulations and school fee management challenges.
What We Offer:
- Competitive base salary + uncapped commission on qualified leads converted to closed deals.
- Career progression to Account Executive or Regional Sales role within 12–18 months.
- Full CRM, sales engagement tools, and prospecting tool licences provided.
- Structured onboarding, product training, and ongoing sales coaching.
- Exposure to a fast-growing EdTech company scaling across MENA.
Click on Apply to know more.