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Job Description – Brand & Marketing Executive
Position: Brand & Marketing Executive
Department: Marketing & Business Development
Employment Type: Full-Time
Experience: 0–3 Years
Location: Neohub, Bhavya Tower,Vibhuti Khand, Gomti Nagar,Lucknow
Company: Pudi Pak Pvt Ltd
About the Role
We are looking for a high-energy, creative, and entrepreneurial Brand & Marketing Executive who wants to be part of a startup journey and is excited by the opportunity to build a brand from scratch.
This is not a conventional marketing role. You will work closely with the founders and will have the opportunity to shape our brand identity, digital presence, marketing strategy, communication, and go-to-market activities from the ground up.
We are looking for someone who is eager to learn, willing to take ownership, comfortable working independently, and excited about building something rather than simply maintaining something that already exists.
Key Responsibilities1. Brand Building
- Develop and execute the company's overall branding strategy.
- Assist in creating the brand identity, positioning, messaging, tone of voice, and visual communication.
- Develop marketing collaterals including brochures, presentations, product catalogues, company profiles, packaging concepts, etc.
- Ensure consistency of branding across all communication channels.
- Help establish a strong and differentiated brand presence in the market.
2. Digital Marketing
- Plan and manage the company's social media presence across relevant platforms.
- Create and coordinate engaging content including posts, reels, videos, creatives, product stories, and educational content.
- Manage the company's website content and coordinate updates.
- Work on SEO, Google presence, email marketing and other digital marketing initiatives.
- Track digital performance and continuously improve campaigns.
3. Content & Communication
- Develop creative content that communicates our products, technology, capabilities and story effectively.
- Write marketing copy for social media, website, brochures, presentations and campaigns.
- Coordinate with designers, photographers, videographers and external agencies wherever required.
- Develop content that is relevant to both B2B customers and industry stakeholders.
4. Market Research & Marketing Strategy
- Research competitors, customers, market trends and industry developments.
- Identify new marketing opportunities and channels.
- Assist founders in developing go-to-market strategies for new products.
- Study competitor branding and identify opportunities for differentiation.
- Help develop campaigns for product launches and customer acquisition.
5. Startup & Founder Support
- Work directly with the founders on strategic marketing initiatives.
- Take ownership of projects from idea → execution → measurement.
- Be comfortable handling multiple responsibilities as the company grows.
- Bring new ideas rather than waiting for instructions.
- Be willing to experiment, test, fail, learn and improve quickly.
What We Are Looking For
The ideal candidate should be:
- Creative and highly proactive
- Comfortable working in a fast-paced startup environment
- Someone who genuinely wants to build a brand from zero
- Strong in written and verbal communication
- Good at understanding customer psychology and market positioning
- Comfortable with social media and digital marketing
- Willing to learn new tools and technologies
- Able to work independently with minimal supervision
- Strong in execution, not just ideas
- Comfortable interacting directly with founders, clients and external partners
- Curious about business, branding and entrepreneurship
- Someone who treats the company's growth as a personal learning opportunity
Preferred Skills
Experience or familiarity with any of the following will be an advantage:
- Canva / Adobe Creative Suite
- Social Media Marketing
- Meta Ads / Google Ads
- SEO
- Content Creation
- Copywriting
- WordPress or other website platforms
- Google Analytics / digital marketing analytics
- Photography / videography / basic video editing
- LinkedIn marketing
- B2B marketing
- Product launches
Freshers with exceptional creativity, communication skills and a strong willingness to learn are welcome to apply.
Thanks !!
Click on Apply to know more.