Himalayan Hikers - The Trekking Community In India
Website:
himalayanhikers.in
Job details:
Company Description
Himalayan Hikers is an established trekking organization with decades of experience operating treks across the Himalayas. We serve trekkers across different experience levels and offer a wide range of Himalayan trekking experiences and expeditions.
Our work is supported by experienced mountaineering guides and an on-ground operations team, with a strong focus on safety, professionalism and responsible trekking. We also work with local Himalayan communities by creating employment and economic opportunities through trekking operations.
Role Description
Himalayan Hikers is looking for a Performance Marketing & Sales Specialist to generate qualified leads, improve customer acquisition and convert enquiries into trek bookings.
This is a full-time, on-site role based in Dehradun. The specialist will work closely with the Sales, Content and SEO teams to plan and execute digital marketing campaigns, track performance and improve the complete journey from lead generation to booking.
The role will include managing and optimizing campaigns across relevant digital platforms, monitoring lead quality and acquisition costs, improving conversion rates, and identifying new channels for customer acquisition.
The specialist will also handle sales enquiries across phone, email and digital platforms, understand customer requirements, recommend suitable treks, follow up with leads and support the sales process through to booking.
Key Responsibilities
- Plan, launch and optimize lead-generation campaigns across Google, Meta and other relevant platforms.
- Generate qualified leads for Himalayan Hikers' trekking products.
- Monitor campaign performance, CPL, conversion rate, revenue and ROI/ROAS.
- Analyse customer acquisition data and identify opportunities to improve marketing efficiency.
- Work with the Content and SEO teams to align campaigns with website content and organic search strategy.
- Manage and follow up with sales enquiries through phone, email and digital channels.
- Understand customer requirements and recommend appropriate trekking options.
- Maintain accurate CRM records and sales pipelines.
- Track lead-to-booking conversion and campaign-attributed revenue.
- Prepare weekly and monthly marketing and sales performance reports.
- Identify new customer acquisition channels, partnerships and market opportunities.
- Coordinate with the operations team to ensure accurate information regarding itineraries, dates, pricing and safety.
- Maintain high-quality customer communication before and after booking.
Qualifications
- 2–5 years of experience in performance marketing, digital marketing, sales or a related role.
- Practical understanding of Google Ads and Meta Ads.
- Experience with lead generation and conversion-focused campaigns.
- Strong analytical and reporting skills.
- Good understanding of CRM systems, Google Analytics/GA4 and spreadsheets.
- Strong spoken and written English and Hindi.
- Good customer communication and consultative sales skills.
- Ability to manage sales follow-ups and work toward measurable targets.
- Experience in travel, tourism, hospitality, trekking or adventure businesses is an advantage.
- Interest in trekking, outdoor travel and sustainable tourism is preferred.
- Bachelor’s degree in Marketing, Business, Tourism or a related field is advantageous, but relevant practical experience will also be considered.
Key Performance Indicators
- Qualified leads generated
- Cost per qualified lead
- Lead-to-booking conversion rate
- Revenue generated from marketing campaigns
- Marketing ROI/ROAS
- Sales conversion and revenue
- CRM and pipeline accuracy
Work Location
- Dehradun, Uttarakhand — On-site
Click on Apply to know more.