Website:
thegrowwise.com
Job details:
Job Title
Performance Marketing Specialist (Meta Ads, Google Ads & Creatives)
Company Overview
GrowWise is an education company based in Dublin, California, focused on helping students succeed through personalized tutoring, academic enrichment, coding, AI, STEM, English, math, and homeschool support. We work closely with students and families to deliver high-quality learning experiences through both in-person and online programs. Our mission is to combine strong teaching, innovation, and student-centered support to create meaningful academic growth.
Role Overview
GrowWise is seeking a results-driven Performance Marketing Specialist to lead paid digital marketing efforts across Meta and Google platforms while supporting the development of high-converting marketing creatives. This role is ideal for someone who understands local lead generation, parent-focused education marketing, campaign strategy, ad optimization, and creative testing.
The ideal candidate will be responsible for planning, launching, managing, and optimizing paid campaigns to generate qualified leads for GrowWise programs, including tutoring, enrichment, camps, workshops, and academic assessments. This person should also be able to work closely with creative and content teams to produce compelling ad assets that improve click-through rates, lead quality, and conversion performance.
Key Responsibilities
- Develop and manage paid advertising campaigns across Meta Ads and Google Ads
- Build campaign strategies for lead generation, enrollment growth, brand awareness, and seasonal promotions
- Create, test, and optimize audience targeting, ad copy, creatives, budgets, and bidding strategies
- Collaborate on the creation of ad creatives, including static graphics, short-form videos, headlines, captions, and landing page messaging
- Monitor campaign performance daily and make data-driven optimizations to improve ROI
- Set up and manage conversion tracking, pixels, event measurement, UTM tracking, and reporting dashboards
- Analyze lead quality, cost per lead, click-through rate, conversion rate, and return on ad spend
- Recommend and implement improvements for landing pages and lead funnels
- Support promotions for tutoring programs, camps, academic workshops, assessment bookings, and local community events
- Conduct competitor research and identify new growth opportunities in the education and tutoring market
- Work closely with leadership to align marketing campaigns with business goals and seasonal enrollment priorities
Required Qualifications
- Proven experience managing Meta Ads and Google Ads campaigns
- Strong understanding of paid lead generation, funnel optimization, retargeting, and conversion tracking
- Experience creating or directing marketing creatives for performance campaigns
- Ability to analyze campaign data and translate insights into actionable improvements
- Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, and CRM or lead tracking systems
- Strong copywriting and communication skills
- Ability to manage multiple campaigns and priorities with strong attention to detail
- Self-motivated, accountable, and comfortable working independently
Preferred Qualifications
- Experience in education, tutoring, enrichment, after-school programs, camps, or local service businesses
- Experience with landing page optimization and A/B testing
- Familiarity with Canva, Adobe Creative Suite, CapCut, or similar creative tools
- Understanding of local market targeting and parent-focused digital acquisition
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Success Metrics
- Qualified leads generated
- Cost per lead
- Lead-to-enrollment conversion rate
- Return on ad spend
- Creative testing performance
- Improvement in campaign efficiency over time
Location
Dublin, CA preferred, with flexibility depending on experience and work arrangement.
Employment Type
Contract to Hire
Why Join GrowWise
- At GrowWise, you will work on meaningful campaigns that directly support students and families. You will have the opportunity to shape growth strategy, test creative ideas, and contribute to a mission-driven education brand that values innovation, quality, and measurable outcomes.
Click on Apply to know more.