Website:
vedantaalloys.com
Job details:
Job Description – Sales & Marketing ExecutivePosition
Sales & Marketing Executive – Foundry Raw Materials
Location
Gujrat region, Kolkata, West Bengal
Experience
2–5 years
Employment Type
Full-time | Field Sales
Industry
Foundry | Steel | Metallurgy | Refractory | Industrial Raw Materials
About VAMA
VAMA – Vedanta Allied Minerals & Alloys is a growing supplier of raw materials, alloys, refractory materials and consumables for the foundry, steel and metallurgical industries.
We are looking for an energetic and result-oriented Sales & Marketing Executive to develop the Kolkata and Eastern India market and build long-term relationships with foundries, steel manufacturers, refractory companies, engineering industries and industrial buyers.
Job Purpose
The candidate will be responsible for developing new customers, managing existing customers and selling the complete VAMA product portfolio.
The ideal candidate should be comfortable with cold calling, plant visits, technical discussions, product trials, quotations, negotiation and closing orders.
This is a target-oriented field sales position requiring regular travel and direct interaction with Foundry Owners, Plant Heads, Purchase Managers, Production Managers, Metallurgists and Quality Managers.
Key Responsibilities1. New Customer Development
- Identify and develop new customers in the Kolkata and Eastern India market.
- Develop a database of foundries, steel plants, ferro-alloy manufacturers, refractory companies and industrial consumers.
- Conduct regular cold calling, email outreach, WhatsApp communication and customer visits.
- Generate qualified leads and convert them into active customers.
- Develop new accounts from zero to first order and subsequently recurring business.
2. Foundry & Industrial Sales
Develop business with:
- Grey Iron Foundries
- Ductile Iron Foundries
- Steel Foundries
- Non-Ferrous Foundries
- Auto Component Foundries
- Engineering Foundries
- Steel Plants
- Ferro Alloy Manufacturers
- Refractory Manufacturers
- Industrial Manufacturers
- Traders and Distributors
3. VAMA Product Sales
The candidate will be responsible for selling the complete VAMA product portfolio, including, as applicable:
Foundry Raw Materials
- Foundry Coal Dust
- Lustrous Carbon
- Foundry Sleeves
- Foundry additives
- Foundry chemicals
- Pig Iron, MS Scrap
- Foundry Coke
- Metallurgical raw materials
Ferro Alloys & Metallurgical Materials
- Ferro Silicon
- Ferro Manganese
- Silicon Carbide
- Inoculants
- Nodularisers
- Other ferro alloys and master alloys
Refractory Materials
- Refractory Castables
- Ramming Mass
- Refractory Bricks
- Refractory minerals
- Refractory consumables
- Foundry sleeves and related products
Other VAMA Products
- Manganese Oxide
- Manganese Dioxide
- Industrial minerals
- Other products introduced by VAMA
The candidate should be willing to learn the technical application, specifications and commercial aspects of the complete product range.
4. Customer Visits & Product Trials
- Regularly visit customer plants and understand their manufacturing processes.
- Identify the customer's current raw-material suppliers and consumption patterns.
- Understand technical requirements and recommend suitable VAMA products.
- Coordinate product samples and trials with the customer.
- Follow up on trial results and convert successful trials into commercial orders.
- Collect customer feedback regarding quality, performance, packaging and delivery.
For foundry products, the candidate should be comfortable interacting with production and metallurgical teams, not only purchase departments. This is particularly important because technical trials and process performance often influence foundry-material purchasing decisions.
5. Sales & Revenue Responsibilities
- Achieve monthly, quarterly and annual sales targets.
- Prepare quotations and negotiate prices within approved margins.
- Follow up on quotations and pending orders.
- Convert enquiries into orders.
- Develop recurring monthly business from customers.
- Increase the number of active customers in the assigned territory.
- Identify opportunities for cross-selling multiple VAMA products to the same customer.
Example:
A customer purchasing:
Coal Dust
should also be evaluated for:
Lustrous Carbon → Bentonite → FeSi → SiC → Inoculant → Sleeves → Refractory Materials → Pig Iron
The objective is to develop VAMA as a complete foundry raw-material partner, rather than selling only one product.
6. Market Intelligence
The candidate will continuously track:
- Competitor products
- Competitor pricing
- New customers
- Customer consumption
- Market demand
- Raw-material prices
- New foundries and plants
- Customer supplier changes
- Product quality feedback
- Regional market trends
Maintain accurate customer and competitor information in CRM/Excel.
7. Relationship Management
Build strong relationships with:
- Foundry Owners
- Directors
- Plant Heads
- Purchase Managers
- Procurement Heads
- Foundry Managers
- Production Managers
- Metallurgists
- Quality Managers
The candidate should develop long-term relationships rather than focus only on one-time transactions.
Candidate RequirementsMandatory
- 2–5 years of B2B industrial sales experience.
- Experience in foundry, steel, metallurgy, refractory, ferro alloys, industrial chemicals or related industries preferred.
- Strong field-sales and business-development capability.
- Willingness to travel extensively within the assigned territory.
- Strong communication and negotiation skills.
- Ability to independently generate leads and develop customers.
- Comfortable with cold calling and customer visits.
- Ability to prepare quotations and follow up until order closure.
- Basic knowledge of MS Excel, email and CRM/ERP systems.
- Strong target-oriented attitude.
Current Kolkata industrial-sales postings also commonly seek candidates with foundry/steel/iron/metal exposure, B2B sales experience, relationship-building ability, negotiation skills and CRM/pipeline discipline.
Preferred Candidate
Preference will be given to candidates who have experience selling:
- Foundry consumables
- Ferro alloys
- Refractory materials
- Pig iron
- Foundry chemicals
- Metallurgical products
- Industrial minerals
- Steel raw materials
Candidates having an existing network among Kolkata/Haldia/Howrah/Durgapur/Asansol/Burdwan/Jamshedpur foundries and industrial customers will be strongly preferred.
Key Performance Indicators – KPIs
The candidate will be evaluated on:
- New customers acquired
- Monthly sales revenue
- Gross margin generated
- Number of customer visits
- Qualified leads generated
- Product trials conducted
- Trial-to-order conversion
- Repeat orders
- Number of active customers
- Collection/payment follow-up
- Cross-selling of VAMA products
- Market intelligence and competitor reporting
What We Expect From You
We are looking for someone who is:
Hungry for sales • Strong communicator • Field-oriented • Technically curious • Target-driven • Good negotiator • Relationship builder • Self-motivated
The candidate should be comfortable hearing "No", making repeated follow-ups, visiting factories and converting prospects into long-term customers.
Why Join VAMA?
- Opportunity to build and lead the Kolkata market.
- Exposure to the complete foundry and metallurgical raw-material industry.
- Opportunity to work with foundries, steel plants and industrial manufacturers.
- Performance-based career growth.
- Incentives linked to business performance.
- Opportunity to develop into Regional Sales Manager / Territory Head as the business expands.
Apply
Interested candidates may share their updated CV with:
VAMA – Vedanta Allied Minerals & Alloys
Position: Sales & Marketing Executive – Kolkata and Gujrat region
Experience: 2–5 Years
Location: Kolkata, Gujrat
- Industry: Foundry / Steel / Metallurgy / Refractory / Industrial Raw Materials
Click on Apply to know more.
