Product Owner, Customer Data Platform (CDP)

You will Own the vision, strategy, and execution for our Customer Data Platform (CDP), ensuring a single source of truth that fuels all Account-Based Experience (ABX) efforts and broader Go-to-Market (GTM) initiatives. You will collaborate with cross-functional teams—including Sales, Marketing, Customer Success, and the Data function—to deliver a unified, reliable, and actionable data foundation that drives high-impact personalization, segmentation, and customer engagement. Key accountabilities and decision ownership: • Define and maintain a clear roadmap for the CDP, prioritizing features and integrations that will support ABX (New Customer Acquisition and In-Life), marketing campaigns, and sales enablement. Aligning the CDP vision with overarching revenue, customer experience, and digital transformation goals. • Collaborate with the Data Lead and IT stakeholders to ensure consistent data standards, governance protocols, and compliance measures within the CDP. • Oversee data cleansing, enrichment, and standardization processes that deliver a unified 360° view of customers and prospects. • Work closely with engineering, IT, and external vendors to integrate the CDP with key systems (CRM, marketing automation, analytics tools), enabling seamless data flows and real-time insights. Identify opportunities to optimize data pipelines and enhance the scalability and reliability of the CDP architecture. • Advocate for a data-driven culture, showcasing how a robust CDP underpins personalized customer experiences, effective ABX campaigns, and better GTM decisions. • Present progress updates, technical insights, and success stories to leadership, clarifying the CDP's value and ROI across different business units. • Partner with Product Owners for ABX (NCA and In-Life) to understand their data needs, gather feedback on CDP outputs, and ensure continuous improvement in data-driven engagement. • Coordinate with Sales, Marketing, and Customer Success teams to develop use cases that leverage the CDP for enhanced segmentation, targeting, and campaign orchestration. • Track adoption metrics (usage, data coverage, etc.) to gauge the CDP's effectiveness. and gather ongoing feedback from end-users to refine features, improve user experience, and identify new opportunities for data-driven innovation.

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.