Fundwave
Website:
fundwave.com
Job details:
Location: New Delhi (Hybrid preferred; Remote considered)
Experience: ~4–5 years (not a hard requirement)
Compensation: Competitive salary + equity
About Fundwave
Fundwave builds software that powers the back-office of venture capital and private equity funds — fund administration, investor portals, deal management, and more. We're a 20-person team, we move fast, and when something ships, everyone feels it. We are consistently first to market with new features in our space. The challenge? We've been better at building than at telling the world about it. That ends now.
We're looking for a Marketing Manager who will change that — someone who can turn every product launch into a moment, every feature into a story, and every campaign into a measurable business outcome.
What You'll Own
Campaigns — Across Every Channel
- Design and execute email, in-app, and social media campaigns that drive feature adoption and inbound deal volume
- Build and manage campaign calendars aligned tightly with product releases — sometimes even ahead of them
- Segment audiences into meaningful cohorts in close partnership with sales and customer success
Content — With a Voice That Actually Gets Heard
- Write blogs, thought leadership pieces, and persuasive copy that speaks fluently to an audience of VC General Partners, CFOs, and fund administrators
- Use the right jargon — carry-waterfalls, LP reporting, fund vintage, the long tail of venture — not as decoration, but because you genuinely understand it
- Localise where it matters: an Aussie GP should feel like you wrote the email just for them (and yes, the occasional "G'day" is encouraged)
- Your writing style should be witty, sharp, and occasionally irreverent — this audience has seen every bland B2B newsletter; surprise them
Video & Visual Content
- Be comfortable on camera — talking head videos, product walkthroughs, event recaps
- Leverage AI-generated video and avatar tools to scale content production without scaling headcount
- Create scroll-stopping content for LinkedIn and Instagram — short-form, punchy, tailored to a discerning professional audience
Events — Online and Offline
- Organise and execute offline events (roundtables, dinners, GP/CFO gatherings) where real relationships get built
- Run webinars and virtual events for the same audience with the same level of intentionality
- Manage scheduling logistics and coordinate "insider" customers to act as advocates — making events feel curated, not crowded
Growth & Measurement
- Run A/B tests on subject lines, CTAs, landing pages, and in-app prompts — and actually act on what you learn
- Track and improve CTR, feature adoption rates, and inbound deal volume
- Own SEO and AIO rankings — understand how both traditional search and AI-driven discovery surfaces Fundwave content, and optimise for both
- Report results clearly to founders: what moved, what didn't, and what you're doing about it
Who You'll Work With
- Founders — demanding, fast-moving, and expecting campaigns to be ready before the features are (yes, really). You'll thrive here if you see that as a creative challenge, not a red flag
- Developers — coordinate on feature releases so marketing and product ship in sync
- Sales & Customer Success — align on audience segmentation, cohort definitions, and customer messaging
What We're Looking For
- ~4–5 years of experience in marketing, with a demonstrable track record in B2B SaaS (strong preference)
- A portfolio of campaigns with real, attributable outcomes — pipeline generated, features adopted, rankings improved. Numbers, not vibes
- Genuine familiarity with the venture capital / private equity ecosystem — you don't need to have worked at a fund, but you should know how they think
- Strong writing ability across formats: long-form, short-form, persuasive, educational
- Comfort with the modern marketing stack — email platforms, analytics, SEO tools, social scheduling, AI content tools
- An eye for design and video, even if you're not a designer or filmmaker yourself
- The kind of person who sees a 20-person company not as a risk, but as a rare opportunity to have outsized impact
Why This Role, Why Now
Fundwave has consistently been ahead of the competition on product. We ship features first. We solve real problems that fund managers didn't know could be solved. But we've historically been quiet about it — and the competition has caught up by being louder, not better.
This role exists to close that gap permanently. The person who takes it will shape how an entire category of the financial world thinks about Fundwave. You'll see your work reflected in growth metrics, in conversations at LP meetings, in funds that found us because of a LinkedIn post you wrote at 11pm on a Tuesday.
We offer equity because we mean it when we say you'll be a part of building something.
To Apply
Show us work that made something happen. A campaign that drove signups. A piece of content that started a conversation. A video that got shared. A sequence that improved a number.
If you've done it in fintech, fund administration, or SaaS — even better. If you haven't but you're confident you can learn fast and write well, make that case.
Fundwave is an equal opportunity employer. We hire for curiosity, craft, and results.
Click on Apply to know more.