Demand Generation Manager

The Demand Generation Manager will report to Sr. Director of Growth Marketing & Sr Manager - Demand Generation on dotted lines. They will support the business with developing & executing end-to-end integrated campaign plans to generate new demand & capitalize on existing demand for our product lines. Qualification Education: A Bachelor's Degree in Marketing, Communications, or Business is required 5+ years of experience in demand gen/ performance marketing role preferably from a Series A+ fast-growing SaaS companies Proven track record in SaaS marketing, with a history of driving growth at scale Strong analytical skills and proven experience combining data and making strategic decisions using Salesforce, HubSpot, Marketo, Tableau, etc. Ability to work collaboratively with multiple stakeholders, including marketing, business, analytics, product, and engineering teams Adaptability to navigate the evolving marketing landscape and explore new trends and technologies Key Responsibilities Develop, execute, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue Manage organic & performance marketing campaigns, including acquisition and remarketing efforts through platforms such as Social Ads, CTV, Online Video & Paid Search Utilize first-principles thinking to maximize trials, opportunities, customers and lifetime value (LTV) while maintaining user engagement and managing fatigue Collaborate with CRO, marketing ops, data science, product, engineering, and business teams to create & drive new marketing initiatives that align with organization goals  Monitor and report on program, channel & campaign performance with appropriate key success metrics Maintain and publish dashboards and reports at the program, channel, cohort, and campaign levels Coordinate with internal stakeholders for templates, creatives, and business approvals Skills Must-haves: Strong tactical understanding & hands-on experience in online/digital advertising platforms, & having managed budgets of over $5M a year in regions like the US, UK, and Australia Time management, prioritization, organizational, communication, and collaboration skills are key to success in the role Ability to develop and implement customer-specific marketing programs independently Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate Hands-on experience working with all marketing tools (e.g., Google Analytics, HubSpot, Tableau, VWO, Smartlook) Accountability for revenue-focused metrics, and not leads/traffic/impressions Good-to-have: Knowledge of ABM platforms, CTV & Salesforce Experience with field marketing initiatives is a plus Other essential qualities for this role A strong data-driven mindset. You should be comfortable working in a startup environment without constant supervision. You are someone who can think creatively and not shy away from trying new experiments & taking newer challenges

SaaS Labs, founded in 2016 is one of the fastest-growing SaaS companies in North America & Asia. Innovation and experimentation are at the heart of our ethos and we’re focused on building world-class software in Cloud Telephony, Contact Center, and Customer Experience domains. We’ve helped companies like Walmart, Pipedrive, Alibaba, and Jaguar connect with their customers better and have won 30+ innovation awards on our journey including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific). Our top products include Justcall (a cloud phone system), CallRoot (call tracking software), and Helpwise (shared inbox)