Accenture
Website:
accenture.com
Job details:
Job Description For MMM Role
Management Level: Ind&Func AI Decision Science Consultant
Location: Gurgaon, Bangalore
Must-Have Skills
Market Mix Modeling (MMM) Techniques, Optimization Algorithms for budget allocation and promotional channel optimization, Statistical and Probabilistic Methods: SVM, Decision Trees, Programming Languages & Tools: Python, NumPy, Pandas, Sklearn, AI/ML Models Development and Data Pipeline Management, Data Management within Snowflake (data layers, migration), Cloud Platforms experience (Azure, AWS, GCP)
Good-to-Have Skills
Experience with Nonlinear Optimization Techniques, Experience in Data Migration (cloud to Snowflake), Proficiency in SQL and cloud-based technologies, Understanding of Econometrics/Statistical Modeling (Regression, Time Series, Multivariate Analysis).
Job Summary
We are seeking a skilled
Ind & Func AI Decision Science Consultant to join the
Accenture Strategy & Consulting team in the
Global Network – Data & AI practice. This role is focused on
Market Mix Modeling (MMM), where you will be responsible for developing AI/ML models, optimizing promotional channels, managing data pipelines, and working on scaling marketing mix models across cloud platforms. You will work with leading financial clients, leveraging cutting-edge technology to drive business impact and innovation.
Roles & Responsibilities
Engagement Execution
- Lead MMM engagements that involve optimizing promotional strategies, budget allocation, and marketing analytics solutions.
- Apply advanced statistical techniques and machine learning models to improve marketing effectiveness.
- Collaborate with clients to develop tailored market mix models, delivering data-driven insights to optimize their marketing budgets and strategies.
- Develop Proof of Concepts (PoC) for clients, including scoping, staffing, and execution phases.
Practice Enablement
- Mentor and guide analysts, consultants, and managers to build their expertise in Market Mix Modeling and analytics.
- Contribute to the growth of the Analytics practice through knowledge sharing, staffing initiatives, and development of new methodologies.
- Promote thought leadership in Marketing Analytics by publishing research and presenting at industry events.
Opportunity Development
- Identify business development opportunities in marketing analytics and develop compelling business cases for potential clients.
- Work closely with deal teams to provide subject matter expertise in MMM, ensuring the development of high-quality client proposals and responses to RFPs.
Client Relationship Development
- Build and maintain strong, trusted relationships with internal and external clients.
- Serve as a consultant to clients, offering strategic insights to optimize marketing spend and performance.
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