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Company Description
Dabur India Limited is one of India’s leading FMCG companies, offering a wide range of trusted products across categories such as Health & Wellness, Personal Care, Home Care, Foods and Beverages. With a strong presence across urban and rural markets, Dabur focuses on delivering quality products through a robust distribution and retail network.
The company has a strong focus on rural market expansion, channel development, customer engagement and strengthening product availability across diverse markets. Team members benefit from a performance-driven work environment, opportunities for professional growth, and the opportunity to contribute to the expansion of a leading Indian FMCG brand.
Role Description
This is a full-time, on-site Rural Sales Representative (RSR) role based in Jambusar, Gujarat. The Rural Sales Representative will be responsible for driving sales and distribution of Dabur India Limited products across assigned rural territories.
Daily responsibilities will include visiting rural markets and retail outlets, developing and maintaining relationships with distributors, sub-distributors, retailers and key channel partners, ensuring product availability and visibility, and executing sales and promotional activities.
The role will involve achieving primary and secondary sales targets, expanding the retail network, increasing product penetration, collecting market and competitor feedback, resolving retailer and distributor queries, and ensuring effective execution of company initiatives at the market level.
The Rural Sales Representative will also be responsible for maintaining daily sales reports, updating market information through digital tools, planning market visits and routes, coordinating with the Territory/Regional Sales Team, and supporting brand visibility and merchandising initiatives across the assigned Jambusar territory.
Key Responsibilities
* Achieve assigned sales and distribution targets across the rural territory.
* Develop and maintain strong relationships with distributors, sub-distributors, retailers and key rural channel partners.
* Conduct regular market visits and ensure effective coverage of assigned outlets.
* Drive product availability, visibility and distribution across the territory.
* Identify and develop new retail outlets and channel opportunities.
* Execute company schemes, promotions, merchandising and visibility initiatives.
* Monitor competitor activities, pricing, promotions and market trends.
* Collect and share relevant market feedback with the sales team.
* Ensure timely collection of payments/market outstanding wherever applicable.
* Maintain accurate daily sales and market-visit reports.
* Use company-provided mobile applications and digital tools for sales tracking and reporting.
* Plan daily routes and manage market coverage efficiently.
* Coordinate with distributors and the Territory/Regional Sales Team to ensure smooth execution of business plans.
* Ensure compliance with company policies, processes and reporting requirements.
Qualifications
* Strong sales, negotiation and relationship-management skills, with a demonstrated ability to achieve sales targets.
* Good communication and interpersonal skills for dealing with retailers, distributors, channel partners and local stakeholders.
* Understanding of rural markets, rural consumer behaviour and FMCG sales dynamics.
* Prior experience in FMCG, general trade, distribution or rural field sales will be preferred.
* Ability to plan daily market routes, manage time effectively and work independently in field assignments.
* Comfortable with basic sales reporting, documentation and mobile-based digital applications.
* Minimum high school diploma; a bachelor’s degree in Business, Marketing or a related field will be an advantage.
* Willingness to travel extensively within the assigned Jambusar rural territory.
* Ability to work flexible hours based on market and business requirements.
* Strong ownership, execution skills and a target-oriented approach.
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