Product Marketing Manager

A product marketing manager is crucial in driving demand for and adoption of a company's products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor's degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing. Typical product marketing manager duties: Creating and executing marketing plans aimed at increasing product adoption and revenue Conducting market research to identify customer needs and opportunities Collaborating with the sales and product development teams to bring the product to market Developing marketing materials such as brochures, videos, and website content Analyzing key performance indicators to measure the effectiveness of marketing initiatives Implementing customer retention and upsell strategies