About the role
We are on the lookout for a Digital Marketing Manager to join our team in the Wholesale Distribution industry based in Coppell, Texas. As a Digital Marketing Manager, your role will involve launching and promoting a marketplace for consumers, planning and executing campaigns, and managing CRM platforms. This is a remote position.
Responsibilities:
• Launch and promote a consumer-focused marketplace as part of our digital marketing strategy.
• Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management.
• Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance.
• Plan and implement marketing campaigns that align with our eCommerce objectives.
• Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry.
• Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records.
• Manage customer inquiries and monitor customer accounts to take appropriate actions.
About the company
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.