Growth Marketer

Roar Apex matches fast-growing companies with top-tier marketing and engineering professionals from the APAC region. It is a subsidiary of Roar Global, a global media company that operates across media resales, content production, and building expert marketing teams. Roar Global has offices in Sri Lanka, Australia, Bangladesh, Laos, Brunei, and Singapore and is proud to be ranked as one of the 50 Best Workplaces™ as well as one of the 15 Best Workplaces™ for Millennials in Sri Lanka by Great Place to Work®. About the Role Roar Apex is on the lookout for a Growth Marketer to drive customer acquisition, engagement, and retention through data-driven marketing strategies. This role requires a blend of creativity, analytical thinking, and a strong understanding of digital marketing. The ideal candidate will be highly adaptable, experiment-driven, and focused on optimizing performance across various marketing channels to fuel business growth. Key Responsibilities Develop and execute growth strategies to acquire and retain customers effectively. Optimize performance marketing campaigns across paid and organic channels. Implement and manage SEO, content marketing, and social media strategies. Plan and execute email marketing and automation campaigns to nurture leads. Leverage data analytics to track KPIs, identify trends, and optimize conversion rates. Conduct A/B testing and growth experiments to enhance marketing performance. Work with product and engineering teams to improve user experience and conversion rates. Develop and manage landing pages and growth funnels to drive engagement. Stay updated on industry trends, tools, and best practices to innovate marketing strategies. Requirements Proven experience in growth marketing, digital marketing, or performance marketing. Strong knowledge of SEO, PPC, social media advertising, and email marketing. Experience with Google Analytics, Meta Ads Manager, HubSpot, or similar tools. Ability to analyze data, identify insights, and make data-driven decisions. Hands-on experience with A/B testing, CRO (Conversion Rate Optimization), and funnel optimization. Knowledge of marketing automation and CRM tools. Creative mindset with a passion for experimentation and innovation. Strong project management and cross-functional collaboration skills. Excellent written and verbal communication skills.

Roar Apex matches fast-growing companies with top-tier marketing and engineering professionals from the APAC region. It is a subsidiary of Roar Global, a global media company that operates across media resales, content production, and building expert marketing teams. Roar Global has offices in Sri Lanka, Australia, Bangladesh, Laos, Brunei, and Singapore and is proud to be ranked as one of the 50 Best Workplaces™ as well as one of the 15 Best Workplaces™ for Millennials in Sri Lanka by Great Place to Work®.