Communication & Outreach Manager

Title: Communications and Outreach Manager

 

Reports To: Director of Compliance 

 

Direct Reports: None

 

Classification/Category: 

Workgroup(s): Communications, Advocacy

 

Work Status: Onsite (with community-based responsibilities)

 

Salary Range: 

 

Stipend(s): $25/monthly for mobile device

 

Status: Exempt

 

Summary of Position

The Communications and Outreach Manager is responsible for leading and executing a comprehensive communications, marketing, public relations, and community engagement strategy that strengthens RCCHC’s presence across its service area.

This role combines strategic leadership with hands-on execution, ensuring consistent, high-impact messaging across all platforms while maintaining a strong, visible presence in the community. The Communications Manager serves as a key ambassador for RCCHC, actively engaging with patients, partners, and community stakeholders to promote services, improve access to care, and elevate RCCHC’s reputation.

The position oversees digital communications, media relations, branding, and internal messaging, while also leading community outreach efforts that connect RCCHC programs directly to the populations it serves. 

The Coordinator models behaviors consistent with RCCHC’s Mission, Vision, Values, and Code of Conduct.

RCCHC Mission, Vision and Values

Mission: Great care for every one every day.

Vision: Striving to be the primary healthcare provider, dedicated to and supported by the people we serve.

Values: (R)espectful, (C)ompassionate, (C)aring, (H)onest, (C)omitted

Population Served

Roanoke Chowan Community Health Center will provide open access, community-oriented primary care of the highest quality to all residents, migrants and seasonal farmworkers, as well as, visitors of Hertford, Bertie, Northampton, Gates, Washington and surrounding counties, regardless of their ability to pay.

Minimum Qualifications

• Must be able to speak and communicate clearly and effectively
• Experience designing, developing, editing and implementing an integrated communications, public relations, and marketing strategy, encompassing both digital and other channels.
• Must have working knowledge of Microsoft applications including Word, Excel, and PowerPoint
• Working knowledge of design and editing software of employee’s choice (for example, Adobe creative suite or equivalent)
• Works effectively with others and is able to organize workload, as well as assume responsibility and maintain confidentiality 
• Must be able to work independently, exercise appropriate decision-making skills, and function effectively on a team.
• Must have a valid driver's license

Education: Bachelor’s Degree preferred, with preference for degrees in marketing and/or communications

Experience: 3 years required (5 years preferred) of communications, public relations, marketing or related experience preferred or an equivalent combination of education, training, and experience may be considered

Certification(s)/Licensure: N/A

Knowledge:

• Knowledge and understanding of public health care delivery, community health or Federally Qualified Health Centers (FQHC’s) in regard to the Federal 330 Public Health Service Act
• Previous experience with graphic design, content creation and strategy, promotion on social media, email marketing 

Skills:

• Excellent written and oral communication skills
• Strong skills in writing, editing, and content strategy
• Proficient in operating desktop publishing programs and graphic design tools
• English language fluency
• Skill in exercising a high degree of initiative, judgment, and discretion.
• Skill in analyzing situations accurately and taking effective action.
• Skill in establishing and maintaining effective working relationships with the medical and administrative staff, patients and the community.
• Skill in planning, organizing, and prioritizing work; delegating and achieving goals and objectives.
• Skill in identifying and resolving problems.

Abilities:

• Ability to work with internal staff and board to develop design standard for the organization
• Ability to write, review, and edit text to accompany design work (i.e. social media content)
• Ability to communicate effectively before groups, individuals and organizations
• Ability to communicate with supervisors and other health center staff about design needs
• Ability to incorporate feedback into design revisions
• Ability to build relationships with community partners, media, and stakeholders

Essential Functions

Communications & Multimedia Support

• Design and produce promotional materials including:
  • Flyers, posters, banners, newsletters, reports, infographics
  • Social media graphics
  • Event promotional materials
• Photograph and record RCCHC events.
• Produce and edit short informational and promotional videos.
• Design and produce the Annual Report and other major publications.
• Maintain brand consistency across all printed and digital materials.

 

Social Media & Digital Engagement

• Manage and maintain RCCHC social media platforms.
• Develop and maintain a monthly content calendar.
• Create and schedule posts aligned with awareness months, health campaigns, and organizational priorities.
• Respond appropriately to messages and online engagement.
• Monitor analytics and provide performance summaries.
• Assist in maintaining website content to ensure accuracy and timeliness.

 

Public Relations & Advocacy Support

• Lead advocacy efforts internally and externally
• Provides staff support to RCCHC Board Advocacy committee
• Support community awareness campaigns.
• Assist in drafting press releases, media announcements, and public messaging.
• Coordinate community storytelling efforts that highlight patient and staff voices.
• Assist with planning and execution of events such as:
  • National Health Center Week
  • Community Health events
  • Grand openings
  • Annual Meeting

 

Community Outreach & Patient Engagement

• Serve as a visible representative of RCCHC in the community
• Participate in and coordinate presence at community events, educational sessions, and partner-hosted activities across the service area.
• Conduct outreach in schools, churches, local businesses, senior centers, and community centers to increase awareness of services.
• Support patient engagement initiatives such as MyChart promotion and enrollment awareness.
• Provide general assistance in connecting patients to available programs and community resources during outreach events.
• Collaborate with clinical and care management teams to align outreach messaging with patient care priorities.
• Gather community feedback during outreach activities to inform service improvements and identify unmet needs.
• Maintain partnerships with schools, colleges, local governments, and nonprofit organizations to strengthen referral networks and continuity of care.

Internal Communications Support

• Develop and support internal communications efforts to build engagement and awareness of RCCHC priorities and programs among staff and BOD 
• Support development of presentations and branded templates.
• Maintain updated promotional materials in clinic lobbies.
• Support leadership messaging initiatives as requested.

Emergency & Operational Communications Support

• Assist in communicating:
  • Facility closures
  • Weather alerts
  • Service changes
  • Operational updates
• Support dissemination of patient notifications across multiple platforms.

 

Other job duties may be required that are not listed above.

Provides primary healthcare and behavioral services to underserved communities.