Chief Marketing Officer

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day. We have a great team, we're growing fast and have a winning culture based on innovation, teamwork, and mutual respect. Job Overview Rightworks is seeking an experienced and visionary Chief Marketing Officer to lead our marketing organization through its next stage of growth. As CMO, you will drive brand strategy, demand generation, and customer engagement across digital, enterprise, and partner channels. Reporting to the Chief Revenue Officer, you will play a pivotal role on the Go-to-Market leadership team and collaborate closely with Sales, Customer Success, Product, Revenue Operations, and Support to create a unified customer journey. This is a unique leadership opportunity to both shape and scale the marketing function—building new capabilities; working with a diverse product portfolio spanning digital e-commerce, telesales, and enterprise markets; and leading a marketing function responsible for a substantial and loyal customer base, as well as exciting new growth initiatives. Key Responsibilities Strategic Leadership - Define and execute a bold marketing vision, strategy, and roadmap aligned with company growth objectives. - Partner with the executive team to integrate marketing priorities with business goals. - Serve as a market thought leader, anticipating industry trends and competitive shifts. Growth & Demand Generation - Lead integrated campaigns to drive customer acquisition, retention, and revenue growth across multiple segments. - Oversee digital performance marketing, SEO/SEM, email, social media, and account-based marketing strategies. - Optimize marketing spend for measurable ROI that aligns with broader corporate targets. Brand & Communications - Strengthen and evolve the Rightworks brand identity across all touchpoints. - Direct corporate communications, public relations, and reputation management. - Position Rightworks as a recognized thought leader in our category. Customer & Market Insights - Lead market research and competitive analysis to guide strategic decisions. - Leverage analytics to evaluate marketing effectiveness and inform action plans. - Advocate for a data-driven, customer-first marketing organization. Team Leadership - Build, mentor, and scale a high-performing, innovative marketing team. - Foster a culture grounded in creativity, accountability, and collaboration. - Partner cross-functionally to align marketing with sales, product, and service delivery. About You - Proven success developing and leading marketing strategies in high-growth B2B SaaS or technology settings. - Deep understanding of performance marketing, brand management, and go-to-market strategy. - Skilled in organizational leadership, cross-functional collaboration, and operational excellence.

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.