Ecommerce and Performance Analyst

Description

About the Company:

Rhone is performance driven apparel made by and for those in the pursuit of progress. Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress—both physically and mentally. More than just apparel, Rhone is a mindset, championing the power of being a little better every day. With a relentless focus on performance, innovation, and style, our products are engineered to move with you—wherever the pursuit takes you. By the end of 2025, Rhone will operate 22 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset.

About the role:

We’re looking for a sharp, curious, and detail-oriented Ecommerce & Performance Marketing Analyst to join our team. This role will sit at the intersection of marketing, merchandising, and customer analytics—delivering key insights that drive growth and strategic decisions. The ideal candidate has prior experience with ecommerce brands, preferably in the apparel space, and thrives in a fast-paced, collaborative environment.

Key Responsibilities:

Performance Marketing Analytics

• Deliver weekly ecommerce and marketing performance reports for the leadership team, identifying key business drivers and providing summaries of product/category trends, seasonal performance, and marketing channel results.
• Monitor and evaluate campaign performance across both owned and full funnel paid media channels to surface actionable insights.
  
  

Strategic Insights

• Partner with the Director of Retention on deeper strategic analyses, including:
• Business forecasting and trend modeling
• Customer affinity and segmentation models
• Cohort analysis and customer lifecycle journeys
• Leveraging first-party customer survey data for qualitative & quantitative insights
• Identify and connect key audiences to marketing efforts for targeting & analysis
• Become a power-user of our BI tool and act as a key intermediary between stakeholders, translating data into clear and actionable insights
• Collaborate with cross-functional teams including CRM, Paid Media, Ecommerce, and customer experience to align on KPIs and support decision-making.
  

Systems & Data Integrity

• Play a part in evolving reporting processes to ensure accuracy, consistency, and scalability.
• Implement and maintain consistent media tagging and UTM strategy to ensure proper tracking and attribution across marketing platforms.
• Lead traffic mapping initiatives to understand the end-to-end user journey and improve funnel performance and attribution modeling.
• Support and troubleshoot API setup and integrations for key data sources (e.g., paid media platforms, analytics tools, CDPs) to ensure data pipelines are optimized and accurate.
• Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
  
  

Qualifications:

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Data Science, Engineering, or a related technical field preferred
• 1–2 years of experience in ecommerce analytics, preferably with a retail or apparel brand
• Strong working knowledge of Google Analytics, Microsoft Excel/Google Sheets, and intermediary experience with tools such as:
• BI tools (e.g., DOMO, Tableau, Looker)
• Customer Data Platforms (e.g., Amperity)
• Email Service Providers (e.g., Braze, Klaviyo)
• Paid Media partners (e.g., Google, Meta, TikTok)
• Excellent analytical and problem-solving skills, with a demonstrated ability to work with and synthesize large data sets into clear takeaways
• Strong verbal and written communication skills, with the ability to present insights to non-technical audiences
• High attention to detail and comfort working in ambiguity
• A self-starter mindset with a desire to learn new tools, processes, and analytical techniques
• Experience with customer lifecycle metrics, retention analysis, or LTV modeling is a plus
  

What you’ll get:

• The opportunity to help shape the analytics function within a growing retail brand
• Hands-on exposure to a range of business challenges across marketing, merchandising, and customer experience
• A collaborative, entrepreneurial team environment with room to grow and take ownership
• Competitive Compensation & Bonus Plan
• Access to healthcare including medical, dental, vision, and other ancillary benefits
• 401k with company matching
• 10 Company Holidays Annually
• Discretionary Time Off Policy
• Advancement Opportunities
• Discount on clothing plus semi-annual gift card allotment
  
  

Job Type: Full Time

Reports to: Director of CRM

Location: Based in Stamford, CT. In consideration for remote/hybrid schedule

Rhone is performance driven apparel made by and for those in the pursuit of progress. Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress—both physically and mentally. More than just apparel, Rhone is a mindset, championing the power of being a little better every day. With a relentless focus on performance, innovation, and style, our products are engineered to move with you—wherever the pursuit takes you. By the end of 2025, Rhone will operate 22 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset.