Mavlers
Website:
mavlers.com
Job details:
Company Description Mavlers is a global digital marketing and technology partner that supports brands and agencies with scalable, expert teams across CRM, MarTech, SEO, PPC, and Web Development. With over 90,000 projects delivered by 800+ specialists in more than 52 countries, Mavlers has a proven track record working with leading brands such as Disney, National Geographic, Incubeta, and Ogilvy. The company integrates seamlessly into client workflows, offering flexible, outcome-focused support that enables sustainable growth without the cost of large in-house teams. Through initiatives like the Marketing Insider Series and in-depth blogs, Mavlers shares practical, field-tested strategies and insights that help partners solve real-world marketing challenges and stay ahead of the competition.
Role Description This is a full-time, remote Retention Marketing role on a 1-year contract. The Retention Marketing specialist will design and execute strategies to improve customer lifecycle value, reduce churn, and increase engagement across digital channels. Day-to-day responsibilities include analyzing customer data and behavior, segmenting audiences, developing targeted campaigns (such as email, SMS, and loyalty programs), and optimizing touchpoints to enhance customer satisfaction. The role involves close collaboration with marketing, product, and customer success teams to align retention initiatives with overall business objectives, as well as ongoing reporting and performance measurement. The specialist will also test new retention tactics, gather feedback, and continuously refine programs to drive measurable, long-term impact.
Qualifications
- Candidates should possess strong Customer Retention skills, including campaign development, lifecycle management, and churn reduction strategies.
- Candidates should possess excellent Interpersonal Skills to collaborate effectively with cross-functional teams and build positive relationships with stakeholders.
- Candidates should possess solid Analytical Skills to interpret data, derive insights, segment audiences, and optimize retention initiatives based on performance metrics.
- Candidates should possess clear and professional Communication skills to craft compelling messaging and present findings to technical and non-technical audiences.
- Candidates should possess a focus on Customer Satisfaction, with the ability to identify pain points, enhance experiences, and support customer-centric decision-making.
- Experience with CRM platforms, marketing automation tools, and A/B testing methodologies is highly beneficial.
- Background in digital marketing, growth marketing, or lifecycle marketing, preferably in B2B or SaaS environments, is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work independently in a remote setting, manage multiple projects, and meet deadlines in a fast-paced environment.
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