Website:
cuminco.com
Job details:
Company Description
Cumin Co. is a health-first cookware and kitchenware brand built for the modern Indian kitchen, blending design, material science, and innovation. As India’s first homegrown enamel-coated cast iron brand, we are redefining cookware with thoughtfully designed products that elevate everyday cooking experiences.
As we scale rapidly, we are looking for a Manager – Retention to drive customer lifecycle marketing, increase repeat purchases, improve customer lifetime value (LTV), and build long-term customer relationships across our D2C channels.
Role Description
The Manager – Retention will be responsible for developing and executing retention strategies across email, SMS, WhatsApp, loyalty, referrals, and customer engagement programs. This role requires a strong understanding of customer behavior, lifecycle marketing, CRM automation, and data-driven growth strategies.
You will work closely with Growth, Brand, Product, Customer Experience, and Analytics teams to maximize customer retention and revenue from existing customers.
Key Responsibilities
Customer Lifecycle Management
● Develop and execute customer retention strategies across the entire customer lifecycle.
● Build customer journeys for onboarding, engagement, repeat purchase, replenishment, win-back, and loyalty.
● Create segmented communication strategies based on customer behavior, purchase history, and engagement levels.
CRM & Marketing Automation
● Own CRM channels including Email, SMS, WhatsApp, Push Notifications, and other retention platforms.
● Design and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, and reactivation campaigns.
● Continuously test and improve customer journeys through A/B testing and experimentation.
Loyalty & Referral Programs
● Develop and manage customer loyalty and rewards programs.
● Identify opportunities to increase repeat purchase frequency and customer advocacy.
● Drive referral initiatives to enhance organic customer acquisition.
Data & Analytics
● Monitor and improve key retention metrics including Repeat Purchase Rate, LTV, Retention Rate, Churn Rate, and Revenue from CRM channels.
● Analyze customer cohorts and behavior to identify growth opportunities.
● Build dashboards and provide actionable insights to leadership.
Cross-Functional Collaboration
● Partner with Brand and Content teams to create compelling retention campaigns.
● Work closely with Customer Experience teams to identify customer pain points and improve retention.
● Collaborate with Product and Analytics teams to enhance personalization efforts.
Revenue Growth
● Own retention revenue targets and contribute significantly to overall D2C growth.
● Identify upsell, cross-sell, and personalization opportunities to maximize customer value.
Requirements
● 5+ years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
● Prior experience in D2C, e-commerce, consumer brands, or high-growth startups preferred.
● Strong understanding of customer lifecycle management and retention frameworks.
● Hands-on experience with CRM and automation tools such as MoEngage, CleverTap, WebEngage, or similar platforms.
● Strong analytical skills with proficiency in Excel, Google Analytics, Shopify, and reporting tools.
● Experience running A/B tests and data-driven optimization initiatives.
● Excellent stakeholder management and project execution skills.
Key Metrics of Success
● Repeat Purchase Rate
● Customer Lifetime Value (LTV)
● Retention Rate
● Churn Reduction
● CRM Revenue Contribution
● Loyalty Program Engagement
● Customer Reactivation Rate
Why Join Cumin Co.?
● Opportunity to build and scale retention for one of India’s fastest-growing cookware brands.
● High ownership and direct impact on business growth.
● Collaborative and entrepreneurial work environment.
● Work closely with founders and leadership on strategic growth initiatives.
Click on Apply to know more.
