What's Up Wellness
Website:
whatsupwellness.in
Job details:
About Us:
What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven Retention Marketing Executive to improve customer engagement, optimize lifecycle journeys, and drive repeat revenue across channels.
Roles & Responsibilities:
• Manage and optimize email marketing across channels including Email (campaigns & funnels), SMS, and WhatsApp
• Segment audiences and tailor communication to enhance customer experience
• Drive customer retention and engagement initiatives such as Loyalty and Referral programs
• Collaborate with copywriters and designers to plan and execute campaigns
• Conduct continuous A/B testing to improve performance
• Track, analyze, and optimize campaign metrics to achieve monthly and yearly revenue targets
• Maintain regular campaign reports and identify growth opportunities
• Ensure compliance with applicable laws (copyright, data protection, marketing regulations)
• Plan and manage the content calendar for customer engagement
• Gather customer insights to understand behavior patterns and improve strategies
Requirements:
• Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field
• 2–3 years of short-form copywriting experience in an agency or fast-paced environment
• Knowledge of SEO and keyword research tools is a plus
• Up-to-date with social media trends
• Experience with brand campaigns is a plus
• Strong command of HinglishRequirements:
• Good direct response copywriting skills
• 1+ year experience
• Ability to read retention data
• Ability to multi-task and follow deadlines
• Ability to maintain reports and data
• Ability to take initiative
Why Join Us?
• Be part of India’s fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Ownership & growth opportunities.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.
Click on Apply to know more.