Require a Performance Marketing Senior Executive in Gurgaon
TestHiring
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- banking
- compliance
- cross-functional
- fintech
- Google Ads
- Google Analytics
- tag management
About the role
Website:
testhiring.com
Job details:
KEY RESPONSIBILITIES: *
- Paid Media Deployment & Scale:* Designing, launching, and structurally scaling high-impact paid marketing acquisition campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook, Instagram) architectures. *
- High-Volume Lead Generation:* Developing and tracking robust, low-friction lead capture funnels specifically tailored to financial products, ensuring a steady pipeline of verified prospects for distribution networks. *
- Advanced Conversion Tracking:* Setting up, validating, and auditing complex conversion tracking infrastructures, event tracking modules, and custom web attribution flows using modern analytical tools. *
- Granular Campaign Diagnostics:* Conducting routine deep-dive performance analysis across ad creatives, target audience cohorts, keyword clusters, and landing page variants to ruthlessly minimize CPA (Cost Per Acquisition). *
- Capital & ROI Management:* Monitoring daily and monthly media spending grids, balancing budget allocations dynamically based on yield metrics, and maximizing absolute ROAS (Return on Ad Spend) and ROI targets. *
- Cross-Functional Asset Engineering:* Partnering with internal creative pods, web developers, and compliance cells to continuously deploy optimized ad copies, visual creatives, and high-conversion landing pages. Requirements *
- Experience Base:* 3–4 years of progressive, verified professional success operating as a Performance Executive, Paid Media Specialist, or Growth Marketer. *
- Industry Foundation:* A mandatory, deeply rooted career background executing digital acquisition strategies explicitly within the
- BFSI (Banking, Financial Services, Insurance, Fintech, or Wealth Management)* sector. *
- Technical Mastery:* Authoritative, hands-on control over the back-ends of Google Ads Manager, Meta Business Manager, Google Analytics 4 (GA4), and standard tag management structures. *
- Attributes:* Strongly data-driven with exceptional mathematical and analytical abilities, highly execution-oriented, and comfortable navigating stringent financial advertising guidelines.
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