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Job details:
Develop, execute, and optimize end-to-end performance marketing campaigns across paid search, social media, display, and programmatic channels. Manage and scale paid media budgets across platforms (Google Ads, Meta Ads, TikTok Ads, Pinterest, etc.) to maximize ROI and achieve KPIs. Conduct in-depth audience segmentation and targeting using first-party and third-party data to improve campaign performance. Implement and analyze multi-touch attribution models to assess the effectiveness of marketing touchpoints and refine strategy. Collaborate with creative and content teams to develop high-performing ad assets tailored to audience behavior and platform trends. Monitor real-time campaign performance, conduct A/B testing, and implement data-driven optimizations for improved CTR, CPC, CPA, and ROAS. Lead cross-functional alignment with e-commerce, product, and analytics teams to ensure seamless campaign execution and insight sharing. Stay ahead of industry trends, algorithm updates, and emerging platforms to maintain competitive advantage in the fashion digital space. Prepare comprehensive performance reports and present insights to senior leadership, driving strategic decision-making. Requirements 2–5 years of proven experience in performance marketing, preferably within fashion, retail, or consumer goods. Strong expertise in managing paid media campaigns on Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms. Proficiency in analytics tools such as Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and CRM platforms (e.g., Salesforce, HubSpot). Demonstrated success in driving scalable growth with measurable improvements in ROAS, CPA, and conversion rates. Advanced skills in data analysis, A/B testing, and campaign optimization using data-driven methodologies. Experience with attribution modeling and understanding of customer journey mapping in e-commerce environments. Excellent communication, leadership, and stakeholder management skills with the ability to influence cross-functional teams. Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or certifications in digital marketing (e.g., Google Ads, Meta Blueprint) are a plus. Familiarity with fashion retail trends, influencer marketing, and social commerce dynamics is highly advantageous.
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