Require a Digital Marketing Executive – Influencer & Social Mediar in Ahmedabad
TestHiring
full-time
Required skills
- Sprout Social
- Adobe Creative Suite
- Buffer
- campaign performance
- Canva
- communication skills
- content creation
- digital marketing
- Google Analytics
- Hootsuite
- media management
About the role
Website:
testhiring.com
Job details:
- Develop and execute comprehensive social media strategies tailored to the cosmetics industry, focusing on engagement, reach, and conversion.
- Identify, vet, and manage relationships with micro, mid-tier, and macro influencers in the beauty and lifestyle space.
- Create and manage influencer campaign briefs, contracts, deliverables, and performance tracking.
- Monitor and analyse social media KPIs (engagement rate, reach, CTR, conversion, ROI) using tools like Google Analytics, Meta Business Suite, and Hootsuite.
- Produce and curate high-quality, platform-optimized content (videos, reels, stories, carousels) that align with brand aesthetics and campaign goals.
- Stay ahead of emerging trends in digital marketing, social media algorithms, and beauty consumer behaviour.
- Collaborate with the creative team to develop compelling visual and written content for campaigns.
- Report regularly on campaign performance and provide actionable insights for optimization.
- Manage social media community engagement, including responding to comments, messages, and feedback in a timely and brand-appropriate manner.
- Support product launches and seasonal campaigns with targeted influencer and social media initiative.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 2–5 years of proven experience in digital marketing, with a strong focus on social media and influencer marketing within the beauty, cosmetics, or lifestyle industry.
- Demonstrated success in managing influencer campaigns, including negotiation, content oversight, and performance evaluation.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong understanding of Instagram, TikTok, YouTube Shorts, and Facebook content formats and best practices.
- Excellent written and verbal communication skills with a flair for creative storytelling.
- Ability to manage multiple campaigns simultaneously under tight deadlines.
- Data-driven mindset with the ability to interpret metrics and optimize strategies accordingly.
- Familiarity with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut) is a plus.
- Proven track record of increasing brand visibility, engagement, and sales through digital channels.
- Located in Ahmedabad or willing to work remotely with local presence for collaboration.
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