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About the Company
We are a next-generation digital financial services platform supporting institutional and professional market participants globally. Our capabilities span derivatives, quantitative risk management, asset services, and clearing and settlement, supported by modern technology and established financial infrastructure.
We focus on delivering scalable, secure, and efficient financial infrastructure across execution, liquidity, risk management, and asset-related services.
Vice President of Marketing Excellence
About the Role
We are seeking an accomplished Vice President of Marketing Excellence to lead marketing strategy, operational excellence, brand development, customer engagement, and performance optimization across the organization.
The VP will establish scalable marketing frameworks, strengthen market positioning, improve marketing effectiveness, and align marketing initiatives with broader business and revenue objectives.
The ideal candidate will bring 15+ years of industry management experience in marketing strategy, marketing operations, brand management, growth marketing, commercial strategy, or related functions, with significant leadership experience in complex B2B or financial services environments.
What You’ll Do
Marketing Strategy & Excellence
Define and execute the company’s global marketing strategy.
Establish marketing standards, operating frameworks, and performance objectives.
Align marketing priorities with corporate, commercial, and customer-growth goals.
Identify opportunities to improve marketing effectiveness and scalability.
Brand & Market Positioning
Strengthen the company’s brand, market positioning, and value proposition.
Develop consistent messaging across markets, products, and customer segments.
Monitor market trends, competitive activity, and customer expectations.
Support executive leadership in strategic market communications.
Customer & Market Engagement
Develop marketing strategies for institutional, professional, and enterprise customers.
Support customer acquisition, engagement, retention, and market expansion initiatives.
Partner with Sales and Business Development on strategic customer programs.
Build targeted campaigns and market-engagement initiatives.
Marketing Operations & Analytics
Establish efficient marketing planning, budgeting, reporting, and performance-management processes.
Develop dashboards covering campaign performance, customer engagement, acquisition, and marketing ROI.
Use data and business intelligence to improve marketing decisions.
Evaluate marketing technology, automation, CRM, and analytics capabilities.
Cross-Functional Leadership
Partner with Product, Sales, Revenue, Customer Success, and Technology teams on commercial priorities.
Collaborate with Finance on marketing budgets and resource allocation.
Work with Risk, Compliance, and Legal teams to ensure appropriate marketing practices.
Translate customer and market insights into actionable business recommendations.
Marketing Organization Leadership
Build and lead a high-performing global marketing organization.
Recruit, develop, and retain experienced marketing professionals.
Establish clear responsibilities, objectives, and performance expectations.
Foster a culture of accountability, innovation, collaboration, and continuous improvement.
What We’re Looking For
15+ years of management experience in marketing, marketing strategy, marketing operations, brand, growth, or related functions.
Significant senior leadership experience managing marketing organizations.
Proven ability to develop and execute marketing strategies across complex markets.
Experience supporting institutional, enterprise, professional, or sophisticated B2B customers.
Strong understanding of brand strategy, customer engagement, demand generation, and marketing performance.
Strong analytical, strategic-planning, operational, and organizational leadership capabilities.
Excellent executive communication, presentation, and relationship-management skills.
Ability to connect marketing initiatives with measurable business and commercial objectives.
Preferred Qualifications
Experience in financial services, fintech, enterprise technology, or institutional markets.
Experience supporting financial institutions, institutional investors, asset managers, or enterprise customers.
Experience with financial technology, trading platforms, derivatives, or related financial products.
Experience leading marketing teams across multiple geographic regions or business lines.
Familiarity with CRM, marketing automation, business intelligence, and marketing analytics platforms.
MBA or advanced degree in Marketing, Business, Finance, or a related field is a plus.
Why Join Us
Executive opportunity to shape global marketing strategy and market positioning.
Opportunity to build scalable marketing capabilities and operating standards.
Direct exposure to institutional, professional, and enterprise customers.
Close collaboration with executive leadership across Sales, Product, Revenue, Technology, Operations, Finance, and Customer Success.
Internationally oriented environment focused on technology-enabled financial infrastructure.
Compensation Range
Base Salary: To be determined based on experience, qualifications, location, and overall compensation structure.
Additional compensation may include performance-based incentives, executive bonuses, and/or equity-based compensation.
Benefits
Healthcare Plans: Medical, Dental & Vision Insurance
Retirement Plan: 401(k)
Life Insurance: Basic Life, Voluntary Life, and AD&D Insurance
Paid Time Off (PTO)
Short- and Long-Term Disability Insurance
Professional Training & Development
Leadership Development Opportunities
Wellness Resources
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