BEWAKOOF®
Website:
bewakoof.com
Job details:
Location:
Mumbai/ Pune
Our Story:
Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers’ sense of fashion and delivering the best.
We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.
The company has a revenue run-rate of 350crs, growing more than 40% Y-O-Y. We plan to grow 5 in the next 5 years with a vision to create India’s largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey! As a part of the vision, Bewakoof Brands has now become a step-down subsidiary of the company, with effect from February 15, 2023, as Aditya Birla Fashion & Retail D2C wing.
Job brief
The Regional Sales Manager will be responsible for driving revenue growth, managing P&L, and ensuring strong store performance across Exclusive Brand Outlets (EBOs) and Large Format Retail (LFR) stores in the West Region. This role is ideal for a hands-on retail leader who can balance strategic ownership with ground-level execution. The right candidate will be comfortable driving numbers, mentoring teams, and ensuring consistent performance across a diverse retail footprint.
Key Responsibilities
- Own the regional sales plan and deliver monthly, quarterly, and annual revenue targets across EBO and LFR channels.
- Manage the region’s P&L, including sales productivity, controllable expenses, and profitability improvement.
- Monitor store-wise sales performance, identify gaps, and implement corrective action plans.
- Train, coach, and develop store teams to improve product knowledge, selling skills, and customer engagement.
- Drive store-level execution of sales strategies, promotional activities, and brand initiatives.
- Review daily, weekly, and monthly sales reports to track performance and highlight opportunities.
- Work closely with visual merchandising, operations, marketing, and supply chain teams to ensure smooth store execution.
- Conduct regular store visits to assess standards, staff performance, and customer experience.
- Analyze market trends, competitor activity, and regional demand to support business decisions.
- Ensure strong inventory visibility and support timely action on stock movement and sell-through across stores.
Must Haves
- 7–10 years of experience in retail sales, preferably in fashion, lifestyle, or consumer brands.
- Strong experience managing EBO and/or LFR business.
- Proven track record of handling regional sales targets and P&L ownership.
- Experience in training and managing frontline retail teams.
- Strong analytical, leadership, communication, and stakeholder management skills.
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