Growth Hackers
Website:
growthhackers.digital
Job details:
Growth Hackers is a performance marketing agency helping brands grow across paid media, SEO, social media, AEO/GEO, AI search and emerging digital channels.
Reddit is increasingly becoming an important channel for brand discovery, customer conversations, search visibility and AI-generated search results. We are looking for a Reddit Strategist who understands Reddit from the inside and can build authentic brand presence while driving measurable business outcomes.
About the Role
As a Reddit Strategist, you will be responsible for developing and executing Reddit strategies for our clients. You will identify relevant communities, understand conversations and user intent, create meaningful participation, manage Reddit presence and explore opportunities across both organic Reddit marketing and Reddit Ads.
The ideal candidate is someone who genuinely understands how Reddit works — its culture, communities, moderation practices, policies, content formats and what makes users engage with or reject content.
You should be able to balance brand objectives with authentic community participation and understand how Reddit can contribute to ORM, SEO, AEO/GEO and overall organic growth.
What You'll Do
Reddit Strategy & Community Growth
- Develop Reddit strategies based on client objectives, target audiences and industry.
- Identify relevant subreddits, communities, discussions and opportunities for client brands.
- Research subreddit rules, audience behaviour, content formats and community culture before recommending participation.
- Build authentic and sustainable brand presence without making content feel promotional or spammy.
- Identify relevant conversations where brands can provide genuine value.
- Develop strategies for increasing visibility, engagement, credibility and community presence.
Reddit Content & Engagement
- Create and manage Reddit posts, comments and responses aligned with community expectations.
- Write content that feels natural, useful and native to Reddit.
- Monitor discussions, comments, mentions and sentiment around client brands and competitors.
- Identify trending topics, recurring questions, customer pain points and conversations that can be converted into content opportunities.
- Support initiatives such as AMAs, expert participation, founder-led conversations and community engagement where appropriate.
- Maintain consistency in tone, messaging and brand positioning across Reddit communities.
Reddit Ads
- Plan, execute and monitor Reddit advertising campaigns.
- Understand Reddit Ads formats, targeting options, audience behaviour and campaign objectives.
- Assist with campaign setup, optimisation, creative testing and performance tracking.
- Analyse campaign performance and recommend improvements based on data.
- Stay updated with changes to Reddit's advertising platform and best practices.
Reddit Policies & Community Guidelines
- Have a strong understanding of Reddit's Content Policy, advertising policies and community-specific rules.
- Ensure all client activity follows Reddit policies and subreddit guidelines.
- Understand what can lead to content removal, downvotes, account restrictions or community bans.
- Stay updated on changes to Reddit's platform, policies and community behaviour.
- Ensure our approach remains authentic, ethical and sustainable.
ORM, AEO/GEO & Search
- Monitor brand mentions, discussions and sentiment across relevant Reddit communities.
- Identify reputation risks and opportunities for brands.
- Understand how Reddit discussions and threads can influence Google search visibility and AI search results.
- Identify Reddit conversations that can contribute to AEO/GEO and organic search strategies.
- Surface real customer language, questions, objections and insights that can be used by SEO, content, creative and strategy teams.
- Collaborate with internal teams to turn Reddit insights into broader content and growth opportunities.
Reporting & Analysis
- Track Reddit activity, engagement, sentiment, traffic and campaign performance.
- Prepare regular reports and communicate key insights clearly.
- Identify what is working, what is not and what should be tested next.
- Use data and community insights to continuously improve Reddit strategies.
What We're Looking For
- 1+ years of hands-on experience with Reddit, Reddit marketing, community management, social media or a related role.
- Strong understanding of how Reddit works, including subreddit culture, karma, upvotes/downvotes, moderation and community behaviour.
- An active Reddit account with established karma and meaningful account history is a must.
- Practical experience participating in and understanding different Reddit communities.
- Hands-on experience with Reddit Ads and an understanding of campaign setup, targeting and optimisation.
- Strong understanding of Reddit policies, Content Policy, advertising policies and subreddit rules.
- Excellent written English with the ability to communicate naturally and conversationally.
- Strong research and analytical skills.
- Ability to understand audience intent and identify valuable conversations.
- Good understanding of ORM, brand reputation and social listening.
- Basic understanding of SEO, AEO/GEO and how Reddit can contribute to organic search and AI search visibility.
- Ability to manage multiple client accounts and work independently.
- Strong judgment — knowing when a brand should participate in a conversation and when it should stay out.
Good to Have
- Experience with Reddit Ads Manager.
- Experience in ORM, community-led growth, SEO, AEO/GEO or content marketing.
- Experience working with multiple client accounts.
- Experience with social listening or reputation monitoring tools.
- Understanding of Google search behaviour and AI search engines.
- Experience working with startups, SaaS, technology, D2C or other digital-first brands.
What Success Looks Like
- Building credible and authentic Reddit presence for our clients.
- Identifying high-value communities and conversations consistently.
- Increasing meaningful engagement and brand visibility.
- Generating actionable customer and market insights from Reddit.
- Running and optimising effective Reddit Ads campaigns.
- Helping clients improve their online reputation and presence across Reddit.
- Contributing Reddit insights and opportunities to broader SEO, AEO/GEO and organic growth strategies.
- Ensuring all Reddit activity remains policy-compliant and community-friendly.
Important
A genuine understanding of Reddit is essential for this role. This is not a conventional social media position. We are looking for someone who actively understands Reddit culture, communities, user behaviour and the difference between authentic participation and obvious marketing.
Candidates should be comfortable demonstrating their practical understanding of Reddit during the interview process.
Click on Apply to know more.
