We’re looking for a Product Marketer to join Recentive’s core product and go-to-market team. In this role, you’ll own how our products are positioned, launched, and understood by the market—with a constant focus on driving adoption, engagement, and long-term customer value. You’ll collaborate closely across product, sales, and customer teams to ensure our messaging reflects real customer needs and clear differentiation. You understand that great products don’t sell themselves—and that your job doesn’t end—but is just beginning—after every launch.
- Storytelling & Positioning:
At the end of the day, you understand products are only as powerful as the stories we tell about them. You synthesize product capabilities, customer insights, and market context into clear, compelling positioning and messaging. You translate complexity into clarity—helping customers quickly understand why our products matter and how they fit into their world. - Go-to-Market Ownership:
You don’t launch features because they exist—you launch them because they solve meaningful problems. You thoughtfully plan and execute go-to-market strategies that drive awareness, adoption, and usage. You know our customers and prospects tell us every day if we’re on track through engagement, pipeline, conversion, and retention. - Creating a Culture:
You understand the importance of alignment, accountability, and iteration in building best-in-class go-to-market motions. As an early member of this team, how you collaborate, communicate, and execute will help define how we bring products to market tomorrow. - Data-Driven Decisions:
Your decisions are grounded in data and insight. From monitoring launch performance and adoption metrics to analyzing win/loss data and customer feedback, you use objective signals to refine messaging and strategy. From early hypotheses to post-launch optimization, you keep a close eye on impact and outcomes. - Customer & Market Driven:
You meet customers where they are and deeply understand their pain points, buying journeys, and motivations. Market research, competitive analysis, and customer interviews aren’t someone else’s job—they’re central to yours. What you uncover shapes how we build, position, and sell our products—and what customers choose to do next with them.
Enabling Connectivity:
You work across product, sales, customer success, and marketing—serving as a key connective thread across our ecosystem. You understand that successful go-to-market execution only happens when teams are aligned around shared goals, clear expectations, and consistent communication.