Influencer/Youtuber | Diamond & Jewelry Expert
About Rare Carat
In just 8 years, Rare Carat (www.rarecarat.com) has grown to be the #1 marketplace for diamonds in the United States, and was called the “Secret to buying a diamond” by the New York Times.
Launched in 2016 in Forbes as “Kayak” for diamonds, our company has been featured TechCrunch, NPR, USA Today, and CNBC - most recently in the New York Post for selling a record-setting $2.5m diamond online.
We have grown to over 150 employees, but remain a very flat and close-knit team committed to learning from each other, and having the best idea win.
Three reasons to join
- We are a fully remote start-up
- Our culture is unique: we have a global, remote team of talented people including junior employees taking on more responsibility than most companies would give. We have a bias for action, and a meritocracy where the best ideas win.
- We help customers with one of the most important purchases of their life, their engagement ring. Marrying humans and technology to help our customers make the right decision is thrilling and rewarding.
The Role
☑ Love diamonds?
☑ Natural on Insta Reels?
☑ Charismatic on camera?
We’re looking for a charismatic on-camera presence and a social media savvy individual to create engaging, educational content for our growing audience. This role combines your technical diamond knowledge with creative storytelling abilities to translate complex concepts into accessible, beautiful content that resonates with our audience.
What You'll Do
- Produce and star in videos showcasing products and sharing your gemological expertise
- Create, film, and edit educational and promotional video content about diamonds and jewelry
- Manage and grow our Instagram and YouTube accounts with regular, engaging content
- Visit our NY/NJ fulfillment centers to capture product imagery and video
- Develop content that balances education with aesthetic appeal
- Build authentic connections with our audience through comments and messages
- Track what performs well and continuously adjust your content approach accordingly
- Collaborate with our marketing and product teams
You Should Have
- Natural comfort creating social media content
- Engaging on-camera presence with clear communication skills
- Strong video editing abilities
- High degree of autonomy and self-direction
- Currently residing in the NY/NJ area
- Ability to explain diamonds and jewelry in an approachable way
- Good eye for visual aesthetics and design
- Active personal Instagram account
- Passion for jewelry and gemology
Bonus Points For
- Graduate Gemologist Diploma (GG) issued from the GIA or another similar institution
- Active, engaging personal Instagram account
- Experience creating educational content on YouTube
- Background or interest in photography, visual arts, or design
- Previous retail or customer-facing experience
- Have a portfolio/showcase of content
We can't wait to meet you! ✨💎
