Website:
rapzterdigital.com
Job details:
Job Title: Senior Content Writer & Strategist (SEO + Ads + Social)
Location: Fully Remote
Job Type: Full-time
Joining: Immediate to 10 days
About Rapzter Digital Private Limited
We’re a growing Mumbai-based marketing agency, launched in 2024 with a clear mission to help brands grow through smart, creative, and performance-driven full suite marketing solutions.
Though we’re a young team, we move fast, think big, and value bold ideas. If you're passionate about marketing and love finding creative ways to drive brand growth, you’ll feel right at home in our collaborative, forward-thinking setup.
About the Role
We are looking for a Senior Content & Copywriter who can write high-quality SEO content, create compelling ad copies, and contribute creative ideas for social media and marketing campaigns. This role requires both strategic thinking and hands-on execution.
Key Responsibilities
1. SEO Content Writing
- Plan and create high-quality blog content aligned with SEO and business goals
- Identify content opportunities across the funnel (awareness → conversion)
- Structure content for rankings, readability, and engagement
2. Ad Copy & Conversion-Focused Writing
- Write high-converting ad copy for Meta and Google Ads
- Develop multiple hooks and variations for A/B testing
- Craft copy for static and video ads with strong attention to user intent and psychology
3. Social Media Content & Creative Ideation
- Ideate and write engaging social media content (posts, carousels, reels)
- Own content direction and messaging for brand and client accounts
- Collaborate with designers to bring ideas to life
4. Campaign & Creative Strategy
- Conceptualize campaigns, ad angles, and messaging frameworks
- Write scripts and concepts for video ads
- Ensure consistency across ads, landing pages, and content
5. Performance & Optimization
- Analyze performance of content and ads (CTR, conversions, engagement)
- Continuously refine messaging based on data and insights
6. Collaboration
- Work closely with SEO specialists, performance marketers, and designers
- Translate briefs into high-quality output
- Ensure consistency in tone, messaging, and brand voice
Requirements
- 3–6 years of experience in content writing and copywriting
- Proven experience in both SEO content and ad copywriting
- Strong portfolio (blogs, ads, social media content)
- Ability to think creatively and strategically
- Understanding of digital marketing funnels and user intent
- Excellent written and verbal communication skills
Nice to Have
- Experience working in a digital marketing agency
- Basic understanding of analytics (CTR, engagement, conversions)
- Experience writing for multiple industries
Click on Apply to know more.