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Adobe Martech - Contractual Role ( 5-6 Months)

Min Experience

10 years

Location

Pune, Hyderabad, Gandhinagar, remote

JobType

full-time

About the job

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About the role

Position Overview: As a Digital Solutions Architect we are seeking someone with proven technical leadership in architectural design, data solutions, and the implementation of highly scalable, distributed applications. Responsibilities: ● Lead Technology & Strategy Engagements: Proven experience working with Adobe's Martech suite, ideally including Adobe Journey Optimizer (AJO) and the Realtime Customer Data Platform (RTCDP), or if not, the equivalent systems from other vendors. A strong understanding of marketing technology, customer journey design, and data-driven marketing strategies. Proficiency in leveraging Adobe tools for automated journey creation, data activation, and personalization. ● Data Architecture: Strong experience designing and working with enterprise data structures across multiple systems. Recommend best practices for designing & planning data structures – tables, fields and NoSQL JSON structures. Ideally would have worked with Adobe's XMD data format. ● Data Analysis: Continuously analyze campaign performance metrics and data insights to refine strategies for better outcomes. Develop and execute segmentation strategies within the RTCDP to drive targeted and personalized marketing campaigns ● Training: create presentations and instruct other team members on the use of AEP, RTCDP & AJO, and oversee/mentor those team members as they learn the tools ● Client Collaboration: Gain in-depth knowledge of a client's digital experience strategy, online business model, and customer goals. Work closely with clients to implement data integrations in support of customer use cases and journeys. Confident and professional in client-facing meetings, including with senior leadership. Requirements: ● Bachelor's Degree, Master's Degree a plus, in the field of technology or business or equivalent work experience. ● Demonstrated strong background as a solutions architect. ● Play a pivotal role in designing, implementing, and optimizing marketing campaigns and customer journeys using Adobe's Martech suite and associated tools ● Proven experience configuring and deploying AJO and/or Adobe Campaign. Throuough understanding of the data structures involved and confident in use of all fetures of those products such as Workflows, email templates, etc. ● Experience with the implementation and configuration of other products from Adobe's Martech suite, such as RTCDP, Analytics & Target, to meet specific business goals ● Experience with the collection, integration, and management of data for use by MarTech applications such as Adobe's RTCDP ● JavaScript and/or Python coding skills

Skills

javascript
python
adobe-martech
data-architecture
data-analysis
client-collaboration