Salesforce Marketing Cloud Senior Software Engineer

Develop and manage Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Cloud Pages, and Mobile Studio. Translate business requirements into scalable and effective SFMC solutions. Build complex customer journeys, email templates, automation workflows, triggered sends, and audience segmentation using SQL, AMPscript, and SSJS. Design and implement responsive HTML emails using media queries and personalization techniques. Work with SFMC APIs to integrate with external CRM systems including Salesforce Sales/Service Cloud and B2C Commerce Cloud. Develop and maintain Data Extensions, import activities, and contact segmentation. Create and maintain robust documentation for SFMC processes and best practices. Participate in Agile ceremonies – daily stand-ups, sprint planning, and retrospectives. Ensure compliance with email deliverability standards, CAN-SPAM regulations, and marketing best practices.