Senior Digital Marketing Manager

Cross-Channel Strategy: Lead the development of an integrated performance marketing strategy across display, programmatic, YouTube, and affiliates to maximize business impact. Partner with internal teams (PPC, SEO, Strategy) to align efforts across the funnel and maximize synergy between channels. Identify growth opportunities across channels, ensuring alignment with overall business goals. YouTube & Display/Programmatic: Develop and execute strategies for YouTube and display/programmatic campaigns, focusing on driving brand consideration and engagement. Work closely with agencies and the media team to plan and optimize campaigns, ensuring performance meets or exceeds expectations. Ensure creative assets and messaging resonate with target audiences and align with campaign objectives. Affiliate Marketing Support: Act as a strategic advisor and escalation point for affiliate marketing. Collaborate with the Affiliate team to ensure the program aligns with overall performance goals and supports business growth. Performance Analysis & Reporting: Define KPIs and track performance across channels, with a focus on driving actionable insights. Regularly review campaign performance with agencies and internal stakeholders, identifying opportunities for efficiency and growth. Monitor market trends and competitor activities to refine strategies and maintain a competitive edge. Collaboration & Thought Leadership: Driving collaboration between teams and ensuring strategies are data-driven. Partner with the creative and media team to ensure assets align with channel requirements and campaign goals. Provide thought leadership within the organization, sharing insights and recommendations for long-term success.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.