SEO/ GEO/ GSO Specialist

Project Overview:

We're seeking a results-driven freelance SEO/ GEO/ GSO Specialist to accelerate our search optimization strategy across traditional search engines and emerging AI platforms. This is a performance-based engagement focused on measurable business growth.

Core Responsibilities:

Traditional SEO Performance

• Drive significant organic traffic growth and qualified lead generation
• Achieve top rankings for target keywords in primary market segments
• Implement technical SEO improvements
• Develop data-driven content strategies that improve CTR and reduce bounce rates

Generative Engine Optimization (GEO)

• Optimize content for visibility in ChatGPT, Claude, Bard, and other AI-powered platforms
• Structure content to become preferred source for AI-generated responses
• Develop strategies to increase brand mentions in AI-generated content
• Create content frameworks aligned with generative AI query patterns

Generative Search Optimization (GSO)

• Optimize for featured snippets and AI-powered search summaries
• Adapt content strategy for voice search and conversational AI queries
• Establish KPIs and measurement frameworks for generative search performance
• Map user intent across traditional and AI-assisted search behaviors

Required Skills:

• SEO Expertise: Extensive experience with enterprise-level organic growth
• Analytics Mastery: Advanced skills in Google Analytics, Search Console, Ahrefs/SEMrush
• AI Platform Knowledge: Understanding of how major AI platforms source and present information
• Technical Skills: HTML, CSS, JavaScript basics for effective dev collaboration
• Performance Focus: Track record of optimizing for business outcomes and revenue impact

Optional Specialized Skills:

• Website Acquisition: Experience in identifying, evaluating, and acquiring websites for SEO purposes
• Blackhat SEO: Knowledge of aggressive SEO tactics (for competitive analysis and risk assessment)
• Google Knowledge Panel: Expertise in optimizing and managing Google Knowledge Panel presence