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SVP of Marketing

Min Experience

10 years

Location

Oklahoma City, OK

JobType

full-time

About the job

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About the role

Position Summary

We’re seeking a gritty, high-agency, detail-obsessed SVP of Marketing who’s wired to win. This leader doesn’t just manage metrics—they dissect them. They’re as comfortable pressure-testing attribution logic as they are leading a company-wide brand sprint. You’ll be the driving force behind digital, brand, affiliate, and retention—equally strategic and operational. If you thrive under pressure, obsess over data, and believe excellence is non-negotiable, welcome home.

Key Responsibilities

  • Strategic Leadership (Purpose, Success Driven)
  • Translate executive goals into a cross-channel marketing roadmap.
  • Define and prioritize initiatives based on long-term impact and strategic alignment.
  • Performance Ownership (Accountability, Excellence)
  • Own CAC, ROAS, MQLs, SQLs, and every conversion metric in between.
  • Ensure channel performance is forecasted, measured, and relentlessly optimized.
  • Brand Stewardship (Purpose, Integrity)
  • Elevate brand authority and consistency across all touchpoints.
  • Ensure creative, messaging, and campaigns reinforce trust and compliance.
  • Team Development (Resilience, Success Driven)
  • Mentor VPs and team leads to create a scalable, high-output team.
  • Build a culture that bounces back quickly, learns aggressively, and wins often.
  • Cross-Functional Partnership (Accountability, Excellence)
  • Collaborate deeply with Sales, Intake, Legal, and Product for execution alignment.
  • Present data and strategy clearly to the CMO.

Ideal Candidate

  • 10+ years in marketing leadership with experience owning budgets and outcomes
  • Proven success in digital, demand generation, brand, and funnel performance in high-volume spaces
  • Deep experience leading teams across performance, brand, and ops
  • Analytical mindset, hands-on nature, and extreme ownership of results
  • Familiarity with high-compliance industries (legal, financial, medical) is a plus

90-Day Success Plan

Month 1

  • Audit all current campaigns, tech stack, team performance, and KPIs
  • Meet with executive leadership to align on strategic outcomes
  • Establish immediate wins and address underperformance

Month 2

  • Launch revised campaigns and data models across paid and brand
  • Implement lead quality score tracking and creative refresh cycles
  • Lead cross-department training and performance syncs

Month 3

  • Drive measurable lift in marketing-attributed revenue and ROAS
  • Finalize long-term roadmap with quarterly OKRs and annual projections
  • Establish department as a benchmark for values-led performance

Skills

digital
brand
affiliate
retention
marketing
demand generation
performance
ops