Digital Advertising Specialist

Digital Advertising Specialist

$83,000–$90,000 CAD/$60,000-$65,000 USD annually | Full-time | Remote (US & Canada) | Must work in Eastern Time (EST)

Benefits: Unlimited PTO · Health Insurance · Collaborative Remote Team

Quimby Digital seeks a Digital Advertising Specialist who goes beyond ad management—you’ll architect growth and use performance data to optimize campaigns and drive meaningful business results. You’ll juggle campaign strategy and hands-on execution, reporting directly to our Senior Director of Marketing while collaborating with our Social, Creative, and Operations teams.

Your Week Might Include

• Presenting ad performance metrics and recommended pivots, not just results, to demonstrate actionable data insights to leadership and clients.
• Collaborating cross-functionally to optimize funnel strategies, budgets, and creative alignment.
• Launching multi-platform paid media campaigns (Meta, Google, TikTok, LinkedIn, Reddit, Pinterest), consistently testing new ad formats and channels, as current roles require.

TL;DR

🎯 Role: Lead paid media strategy and campaign execution for 6+ premium clients.

💰 Budget: $5K–$100K+/month campaigns

💼 Agency: Women-led, remote, working with brands in CPG, femtech, SaaS, and wellness

📊 You’ll Own: Full-funnel strategy, client presentations, ROI/CPA/CTR analysis, reporting, and cross-team collaboration

🎓 Required: 4+ years hands-on paid social/search (B2C/B2B), including campaign setup, execution, and data-driven optimization

🌍 Remote: US & Canada welcome, EST is required

💰 Compensation: $83,000–$90,000 CAD/$60,000-$65,000 USD + unlimited PTO + Health Insurance/Health Stipend

What You’ll Do

Strategy Development

• Architect and execute full-funnel paid media campaigns across major platforms—Meta, Google, TikTok, LinkedIn, Reddit, Pinterest. 
• Develop targeting plans and performance benchmarks aligned to ambitious business objectives and data-driven recommendations. 
• Research emerging digital trends and recommend new channel mixes, staying competitive by leveraging analytics.

Campaign Execution

• Manage digital media buys, audience segmentation, pacing, and creative tests. 
• Collaborate closely with creative, social, and content teams for unified brand messaging.
• Optimize campaigns for ROI, conversion, CPM, CTR, CPA, and lead generation; pivot strategy in response to tracked performance.

Data & Reporting

• Own campaign analytics (ROAS, CAC, CPM, CTR, CPA) in daily and monthly reporting. 
• Present actionable insights to stakeholders; recommend and implement change when performance lags.
• Use data tools (Google Analytics, campaign dashboards) to monitor trends and guide strategy.

Client & Stakeholder Leadership

• Educate clients on platform best practices and trends.
• Lead strategy meetings and confidently set and communicate growth targets.

Team Collaboration

• Partner with Strategists, Creatives, Operations, and agency leadership to deliver campaigns that drive growth.
• Monitor platform and compliance changes, adapting campaigns quickly to evolving market standards.

You’ll Thrive Here If You...

• Have 4–7 years hands-on campaign leadership, including strategy, execution, optimization, and reporting. 
• Managed campaigns in B2C and B2B environments—CPG, tech, professional services, and wellness.
• Are fluent in all major ad platforms (Meta, Google, TikTok, Reddit, Pinterest, LinkedIn, X).
• Understand programmatic advertising basics (preferred but not required).
• Managed budgets from $5K–$100K+/month.
• Blend analytics and creative storytelling to drive measurable results. 
• Are proactive, collaborative, and adaptable—spotting opportunities to optimize processes or messaging.

This Role Isn’t For You If...

• You want a planning-only role—must execute and analyze. 
• Uncomfortable leading client presentations and ad performance briefings.
• Prefer rigid work environments—our team is lean, fast, and flexible.

About Quimby Digital

We’re a remote, women-led social media agency building creative, and results-driven digital experiences for premium brands. Our teamwork and client relationships prioritize innovation, collaboration, growth, and sustainable work-life balance.

If you’re excited to drive meaningful growth for high-impact brands while working in a flexible, data-obsessed, and creative agency, we want to hear from you.

Let's build something amazing together!

We encourage applications from individuals of all races, ethnicities, gender identities, sexual orientations, ages, abilities, and backgrounds. Even if you don’t meet every single qualification listed, we’d still love to hear from you. If you’re passionate about our mission and believe you can contribute to our team, please apply—we value potential, passion, and perspective just as much as experience.