We’re seeking a data-driven and strategic Manager for Paid Media to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance
Key Responsibilities
- Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
- Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
- Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
- Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
- Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
- Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
- Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
- Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
- Articulate the investment plan and performance results in structured presentation and reporting formats
- Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
- Build and manage a global affiliate program, designing commission models that drive incremental sales
- Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals
Skills and Qualifications
- 6+ years in Paid Media, Growth Marketing and Performance Marketing.
- Full-funnel campaigns and global media strategies knowledge
- Proven track record managing large-scale paid campaigns across multiple channels
- Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
- Experience working with cross-functional teams with strong bias to negotiation and peer influence
- Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
- Experience with Affiliate marketing
- Background on DTC and B2C. Previous experience on subscription-based business models desired.
- Managerial experience with remote teams
- Experience on selecting and managing Media Agencies overseas
- Familiarity with AI and writing tools is a bonus.